Seoul Fashion Week is South Korea’s leading fashion event, showcasing the country’s most influential designers and emerging creative talent. Held twice a year, the event presents seasonal collections through runway shows, presentations, and industry events, while highlighting Seoul’s distinctive blend of contemporary design, street style, technology, and cultural innovation. As an important platform for Korean fashion, Seoul Fashion Week connects local brands with international buyers, media, and the global fashion industry.
RE RHEE RE RHEE (리이) is the Seoul-based designer label led by designers Lee Jun-bok and Joo Hyun-jung, a husband-and-wife partnership whose working relationship dates to their student…
JULYCOLUMN Julycolumn is a Seoul-based womenswear brand founded in 2017 by sisters Sooy and Jay Park, who studied at Central Saint Martins and London College of Fashion respectively.…
PHENOMENON SEEPER Phenomenon Seeper is a unisex contemporary fashion label under the creative direction of Jang Se Hoon, which made its Seoul Fashion Week runway debut at S/S…
Seoul Fashion Week Spring/Summer 2027 Seoul Fashion Week Spring/Summer 2027 (SS27) takes place from September 1–6, 2026, in Seoul, South Korea. The upcoming edition will showcase the latest…
DOUCAN Doucan (두칸) is a Korean designer brand founded by Choi Chung-hoon, known for collections that blend romantic fantasy with traditional looks. The brand first drew international attention…
HOLYNUMBER7 Holy Number 7 (HOLYNUMBER7) is the label of first-generation Korean fashion designer Park Yoon-soo, who has worked in the industry for over 40 years and has created…
LIE SANGBONG Lie Sang Bong (이상봉, born January 25, 1955) is a pioneering South Korean fashion designer and founder of the eponymous fashion house LIE SANGBONG, established in…
EPINGLER Epingler (에핑글러) is a Korean fashion label founded by designer Lee Hye-yeon (founded 2019, launched commercially in 2020), whose ethos is summed up in the brand statement…
LIE LIE (라이) is a Seoul-based womenswear label whose name stands for “Life Is Expression,” founded by creative director and CEO Lee Chung-chung, son of veteran designer Lie…
UMBA UMBA is a Seoul-based contemporary label built around a philosophy the brand sums up as “until minimalism becomes audacity” — a description that captures its approach of…
ULKIN ULKIN is one of the most established names in Seoul’s sustainability-focused design scene, led by creative director Lee Seong Dong. Since founding the label, Lee has built…
DAILY MIRROR DAILY MIRROR is a Seoul label founded in 2014 by designer Juhan Kim, built around a design philosophy the brand describes as a balance between “mannish…
BMUET(TE) BMUET(TE) is a ready-to-wear label founded by design duo Byungmun Seo and Jina Um, who met while working together in Seoul before relocating to London, where Seo…
MUKHA MUKHA is a Seoul-based contemporary label defined by quiet, considered design — the brand describes its own approach as blending into the rhythm of the everyday, offering…
MMAM MMAM is a contemporary label founded in 2018 by designer Park Hyun, built on an unusually personal creative source: doodle drawings by her young son, which she…
KIMHĒKIM KIMHĒKIM makes its long-awaited domestic runway debut with designer Kiminte Kimhekim, who has spent nearly a decade building the label almost entirely on the official Paris Fashion…
CARUSO CARUSO is a veteran menswear house founded in 1987 by designer Chang Kwang-hyo (also credited as Jang Kwang-hyo), one of the longest-running labels on the Seoul Fashion…
JADEN CHO JADEN CHO is a womenswear label founded by designer Sung Min Cho, rooted in emotions of romance, happiness, and ease. Born in 1991, Cho studied fashion…
RIU&VIU RIU&VIU was founded in 2019 by designer and traditional-costume researcher Yeji Kim, who studied Korean music at Ewha Womans University before pursuing a master’s degree in traditional…
CAHIERS CAHIERS is a womenswear house led by creative director Kim A-young (also credited as Ah Yeong Kim), whose name — French for “memo pad” or “idea book”…
BIG PARK BIG PARK is a lifestyle label founded in 2012 by designer Park Youn-soo together with his daughters, Sooy Park and Jay Park, making it a genuinely…
GREEDILOUS GREEDILOUS is the label of designer Younhee Park, launched in 2009 after fifteen years working as a designer inside Korean fashion conglomerates. The brand’s name fuses “greedy”…
KIMOUI KIMOUI is a unisex contemporary label founded in 2021 by designer Kim Dae-sung upon his return to South Korea after studying fashion design at Istituto Marangoni in…
BAROQUE BAROQUE brings a maximalist, ornamentation-driven sensibility to Saturday’s DDP Art Hall 1 programme, its name a direct nod to the exuberant, richly decorated visual tradition it draws…
DUNST DUNST is a Seoul-based design studio spanning fashion, architecture, graphic design, and content planning, founded by a collective of young creatives rather than a single named designer.…
KWAKHYUNJOO COLLECTION KWAKHYUNJOO COLLECTION is the womenswear label of designer Kwak Hyun-joo, born in Seoul in 1975 and a graduate of fashion design at Ewha Womans University, where…
E.B.M E.B.M – an acronym for “Edition By Me” – is a young contemporary label operated by Siseon International, built around a slogan-driven identity that frames each collection…
SLING STONE SLING STONE is a Korean menswear label designed by JongChul Park, launched in 2005 and one of the longer-running names on the Seoul Fashion Week schedule.…
SFW CURATED RUNWAY Seoul Fashion Week S/S 2027 closes with a grand finale built to bridge high fashion and entertainment, marking the tenth anniversary of K-pop group NCT.…
HANNAH SHIN HANNAH SHIN is a Seoul-based tech couture house founded in 2022, built on merging avant-garde craftsmanship with advanced fabrication technology — a practice the brand describes…
