DUNST

DUNST

DUNST is a Seoul-based design studio spanning fashion, architecture, graphic design, and content planning, founded by a collective of young creatives rather than a single named designer. Originally launched in 2019 as an internal venture project of LF Mall, a major Korean e-commerce fashion platform, the brand’s name translates roughly to “immaterial,” reflecting its stated ambition to transcend traditional gender boundaries in favor of emotional design attuned to millennial and Gen Z sensibilities.

DUNST has grown rapidly, reportedly reaching roughly 40 billion won in cumulative sales within five years of launch, and has expanded into more than twenty countries including Japan, China, the US, and several major European markets, sold through department stores, e-commerce platforms, and select shops. BLACKPINK’s Jisoo has served as a brand ambassador, reinforcing DUNST’s crossover appeal between straightforward streetwear basics — denim, knitwear, pleated skirts, trench coats — and a more elevated, editorial contemporary register that draws on the studio’s architecture and graphic-design roots.

For S/S 2027, DUNST is one of three contemporary streetwear brands, alongside General Idea and Mahagrid, pioneering the week’s new “see-now, buy-now” format at Lotte World Mall’s World Park — runway looks made instantly purchasable via QR codes linked to major retail platforms, a direct extension of the brand’s commercial-first DNA and its outsized success translating design instinct into scaled retail.

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