HOLYNUMBER7

HOLYNUMBER7

Holy Number 7 (HOLYNUMBER7) is the label of first-generation Korean fashion designer Park Yoon-soo, who has worked in the industry for over 40 years and has created more than 66 collections, a record among Korean designers. The brand name reflects the designer’s philosophy of aiming for hope and positivity rather than negativity – every season focuses on delivering positive messages through clothing. Holy Number 7 has a notable history with sustainable fashion: at a Seoul Fashion Week edition, the label presented a love-themed line with showpieces upcycled from discarded wedding dresses, which drew attention as part of the event’s eco-friendly showcase.

Its presentations are known for fusing runway with performance – past SFW shows have incorporated dance performances and a futuristic street aesthetic, described by press as “a fashion show and a dance party rolled into one.” As a veteran figure in Korean fashion, Park Yoon-soo has influenced generations of designers and continues to present bold, message-driven collections at the Seoul Collection; the brand was also included in the official 2026 F/W SFW runway lineup. His work bridges streetwear energy with a distinctly Korean sense of craft and storytelling.

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