A daydream, an endless exchange between reality and the oneiric dimension, marked by a soundtrack alternating rhythms and melodies. Back to life is the video presentation for the Luisa Spagnoli Autumn-Winter 2021/2022 collection, a short film on style, but also on the dichotomy between reality and the ideal, everyday life on one side and the desire for a new-found freedom on the other. Three international models are the protagonists – the ethereal blonde Lauren de Graf, the brunette Manon Leloup and the sensual Zosia Nowak – quite different from one another and perfectly embody the freshness and contemporaneity of the woman by Luisa Spagnoli. A breath of fresh air, given by the attitude of the vital and playful protagonists, and by the styles that are a real boost of energy for the winter wardrobe. The setting is an evocative location in the Umbrian countryside – part of the fashion house’s DNA – in the garden of a typical local stone estate with a spectacular infinity pool overlooking the valley.
The watchword is freedom, experienced through large, airy volumes and silhouettes perfectly calibrated so as not to constrain the women’s bodies. «A celebration of going back to life, with an urban tone and feminine and sexy touches – says Nicoletta Spagnoli, who adds – There is a lot of black and white, but also that taste for colour that characterises us».
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Luisa Spagnoli has since continued to expand its international retail presence, reinforcing the brand's commitment to refined Italian womenswear across European and Asian markets through 2025 and into 2026.
The Collection: Key Silhouettes and Aesthetic Direction
The Luisa Spagnoli Fall Winter 2021/22 collection presents a carefully considered wardrobe built on contrasts: structured tailoring balanced against fluid, relaxed suiting; monochromatic restraint punctuated by deliberate bursts of saturated color. The palette leans heavily on a sophisticated interplay of black and white, anchored by the brand’s signature approach to chromatic boldness in accent pieces and outerwear.
Coats emerge as a defining category, rendered in plush bouclé and felted wool with clean, architectural shoulders that frame the body without restricting movement. Knitwear, a cornerstone of the Luisa Spagnoli identity since the brand’s founding in Perugia, appears throughout in oversized turtlenecks, textured cardigans, and fine-gauge layering pieces that read as both practical and quietly luxurious.
Trousers are wide-legged and high-waisted, reinforcing the season’s commitment to comfort-forward dressing without sacrificing elegance. Dresses and skirts favour midi and maxi lengths, allowing fabrics to move naturally with the body. The overall effect is a wardrobe that feels genuinely wearable while maintaining the elevated, refined femininity the house has cultivated across nearly a century of Italian craftsmanship.
The Luisa Spagnoli Brand Legacy and Creative Vision
Founded in 1928 in Perugia, Umbria, Luisa Spagnoli occupies a distinctive position in the landscape of Italian womenswear. The brand was built on a genuine commitment to dressing real women with sophistication and practicality, a philosophy that has remained consistent across generations of creative leadership and through the stewardship of Nicoletta Spagnoli, who continues to guide the house’s direction today.
Unlike many of its Italian contemporaries, Luisa Spagnoli operates as a vertically integrated brand, maintaining direct control over its retail network rather than relying on wholesale distribution. This model, which extends across flagship stores throughout Italy and an expanding international network spanning Europe, the Middle East, and Asia, allows the brand to deliver a consistent customer experience and reinforces its positioning as an accessible luxury proposition.
The Umbrian countryside, which serves as the backdrop for the Fall Winter 2021/22 video presentation, is not merely a picturesque setting. It is a direct reference to the brand’s geographic and cultural origins, grounding the collection in a sense of place and identity that distinguishes Luisa Spagnoli from the Milanese and Roman fashion establishment. This regional pride, woven into the house’s DNA, lends each collection an authenticity that resonates with a global audience seeking substance alongside style.
The Video Presentation: Fashion Film as Storytelling
The decision to present the Fall Winter 2021/22 collection through a short film rather than a traditional runway show reflects both the creative constraints of the 2021 fashion calendar and a broader industry shift toward narrative-driven presentation formats. Directed with an eye for atmosphere and emotional resonance, ‘Back to Life’ functions as a mood piece as much as a showcase, allowing the viewer to experience the collection within a context that amplifies its themes of freedom, renewal, and sensory pleasure.
The casting of Lauren de Graf, Manon Leloup, and Zosia Nowak brings together three distinct personalities and physical presences, effectively communicating the brand’s inclusive approach to femininity. Each model brings her own energy to the Umbrian location, moving through the stone estate and its infinity pool with a spontaneity that reads as genuinely unscripted. The result is a presentation that feels warmer and more intimate than a conventional runway production, an appropriate register for a collection defined by its emotional openness.
The film’s soundtrack, which alternates between contrasting rhythms and melodies, mirrors the collection’s core tension between discipline and ease, between the structured demands of daily life and the longing for unconstrained personal expression. It is a considered creative choice that elevates the viewing experience and reinforces Luisa Spagnoli’s reputation for thoughtful, cohesive brand communication.
