SKIMS is known for the fashion spotlight by enlisting top-tier talent for its campaigns, from Patrick Schwarzenegger to BLACKPINK’s Rosé. Following the 2023 menswear debut with Neymar Jr., the brand now unveils its latest collaboration with global music icon Post Malone, marking a major step in expanding its men’s offering.
The new SKIMS Men’s Essentials collection launches with a striking campaign shot at a Utah ranch by renowned photographer Theo Wenner. Showcasing Post Malone in a series of laid-back, effortlessly stylish looks, the visuals highlight key pieces including the Heavyweight Fleece Jogger, Zip-Up Hoodie, and the SKIMS Basics T-Shirt. Adding to the drop, SKIMS introduces a bold new camo collection in collaboration with Realtree, bringing a rugged edge to its signature comfort-driven designs.
Post Malone expressed his connection to the line, stating:
“I’m all about comfort and feeling good in what I wear. These pieces are fun, and the camo especially stands out to me. I’ve always been into camo.”
Founder Kim Kardashian emphasized why Malone was the perfect choice to front this release:
“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign. This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit.”
The cowboy-inspired campaign sets the tone for a new era of SKIMS Men, combining luxury, functionality, and cultural relevance. Fans can explore the full collection here when it officially drops on the SKIMS website on August 21.
Images Courtesy of SKIMS
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