The multi-platinum artist gathered a fashion-forward crowd on Greene Street to celebrate TATE 01, a “second-skin” eau de parfum arriving at retailers this month
Tate McRae has a new title to add to her résumé: perfumer. On October 8, the multi-platinum artist celebrated the debut of her signature fragrance, TATE 01, with an intimate launch party in SoHo, marking the first chapter of her beauty venture, Tate by TM.
A SoHo party, a Starry Guest List
Held at 21 Greene Street, the celebration drew a crowd as stylish as the scent at its center. Notable attendees included internet personality Jake Shane, Bravo stars Ariana Biermann and Brooks Marks, and fashion designer Ludovic de Saint Sernin. The evening also marked the opening of a limited NYC pop-up, which ran October 9 and 10 and let fans step into the world of TATE 01 and shop the fragrance in person.
Inside TATE 01
Tate by TM describes TATE 01 as a category-defining take on modern perfumery: a sophisticated, second-skin eau de parfum anchored by ISO E Super, the molecule prized for the way it interacts with individual skin chemistry. The result, per the brand, is an intimately personalized, velvet-woody aura that evolves seamlessly with the wearer throughout the day. In other words, a fragrance designed to read less like a statement and more like you.
Where and When to Shop
TATE 01 Eau de Parfum is priced from $58 to $82, depending on size. Following its SoHo debut, the fragrance arrives online at tatebytm.com and Ulta Beauty on October 18, then rolls out to retail locations nationwide on October 25. It is a worthy addition to any beauty wish list this fall, and one to watch on the celebrity-fragrance front for entertainment followers.
Follow the launch on Instagram at @tatemcrae and @tatebytm.
Launch party photos by Astrid Stawiarz.
