Lamborghini hardly needs those extra few words to be introduced. The legendary luxury cars brand is a symbol of the Made in Italy that is many steps above the iconic status. It’s legend. And for sure it is a car that few can afford.
But what about Lamborghini menswear? How about wearing a legendary brand? Lamborghini clothes and apparels as a brand, is at its third season and New York Style Guide was at Pitti Uomo, the most important fair for men’s wear in Italy (and much probably in the whole Europe) to preview their new fall winter 2020 collection.
Per se more affordable than the vehicles, the collection shares a lot with the Lamborghini cars in terms of style, care for details and advanced technology.
Welcomed by the unmistakable elegant shape of a Xanto orange Huracán Evo, the Lamborghini stand offered a selection of pieces that surely needs attention. It includes all facets of fashion from streetwear to sportswear, from high tech jackets to high tech shoes, from lighter bags to smaller accessories.
We started with an evergreen, the t-shirt, to highlight the exquisite design of the prints, but first, to have you completely understanding the intricate and creative beauty of the fashion design, I need to take you through the DNA of a Lamborghini.
Two are the stylistic elements that have characterised the Lamborghini style from its very beginning: the Y and the hexagon.
I would not spoil the fun for you, you can absolutely go see all the ways these elements have been integrated into their cars. But I will give you some hints. Look at the Huracán again: the Y can be already spotted on the alloy wheels.
Lamborghini cars are more than unique for the refined care for details and returning elements that elevate the cars above many others.
If you want to check these details that make a Lamborghini legendary, then enjoy some research. I will give you one last clue, the rest is up to you to dig and enjoy. Here’s the clue. Lamborhini Aventador: find a Y shaped LED light nested right into the front lights.
Now with no further ado, let me show you through the t-shirts, how the stylistic element of the Y translates fashionably into an element of design.
As to the hexagon, I will look back at the Huracán picture published above and will ask you to follow my lead. This model is wholly a celebration of the geometric element, but to warm you up, I will tell you that the hexagon is visible in the front air intakes and in the side windows.
When it comes to the wearable style, one example of how it translate on the t-shirts can be seen in this close up of the front of a t-shirt
Another returning stylish element on the t-shirts is the tire imprint. Skillfully embossed using 3D printing, here are some looks, still on t-shirts.
Of course the traditional logo with the bull is a returning element too
While a t-shirt is the best way to see how the logos are reinvented and adapted to wearability, the collection is of course a lot more than t-shirts.
Faithful to the high technological spirit of the brand, a glance on its own must be given to the winter jackets. In particular, the conductive jacket, which thanks to an integrated system, powered by an external battery, can reach different levels of heat, and go in 2 minutes from 25’C/77F to 45C/113F.
You can see a power button on the jacket, that changes color as it warms up
The variety of jackets continues with leather or warm winter duvet jackets that share a high level of wearability and softness, and of course embossed design
Fond of its nature and loyal to its standards, Lamborghini offers comfortable and breathable sportswear, well suited for running in whichever temperature.
The shoes are also designed to be comfortable, they are very light, resistant and more than one is suitable for running.
The collection completes with accessories and bags, including camouflage patterns. While during the presentation there was a dominance of orange, the Lamborghini clothes and apparels are available in all their colours of reference: black, blue, orange and verde selvans, that means selvans green. Are you having fun discovering the logo designs, how they are used for every piece?
In case you wonder about this verde selvans, it is a specific shade of green that is property of Lamborghini. This is how it looks like.
The Lamborghini clothes and apparels collection for fall winter 2020 sums up both the style and the technology that are characteristics of everything Lamborghini. Pitti presented a preview of next season fall winter 2020, if you want to discover more about Lamborghini menswear, visit their website