How Language Study is Shaping the Global Fashion Industry
Although English is the most widely spoken language in the global fashion industry, many international fashion brands are making languages a prerequisite for successful careers. This is not surprising given that the fashion industry is becoming increasingly international.
We see an array of designers and models from all corners of the world representing the world’s top brands. Succeeding in this multicultural and multilingual without speaking several languages can be a tall order. Let’s take a closer look at how language study is shaping the global fashion industry today.
Global marketing
The role of language is hard to overestimate when it comes to the development of multilingual marketing and advertising campaigns. All major fashion brands are now using social media and other platforms to connect with consumers all over the world.
There is ample literature showing how communication in one’s own language can win the hearts and minds of millions of people.
In marketing, gaining customers’ trust and attention is more important, as it paves the way for a more smooth introduction of your product. There is no better way of doing this than communicating with customers in their native languages.
Check out how some of the world’s leading designers are diversifying their range of clothing production to cater to the varying needs of customers around the world. Having homogeneous content does not always resonate well with customers coming from different cultural and social settings.
Working with suppliers
Language is an important factor in internal communication when it comes to dealing with a broad range of suppliers and manufacturers. Not all have a proper command of English to understand and follow what can sometimes be a fairly nuanced set of instructions. Fashion is known for its love for details. Every little diversion might cost the company its profits and popularity.
Effective and accurate communication is crucial for those who want to ensure that production runs smoothly and that top-quality standards are always maintained. Strong language skills can help build solid and long-lasting relationships with suppliers and manufacturers.
These relationships are often key in today’s highly competitive industry, where reduced lead times and production costs help outrun fierce competitors.
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Promoting diversity
Language is of critical importance in advancing the broader goals of diversity and inclusion.
As the fashion industry continues its march toward greater globalization, demands on making its products appealing to diverse audiences matter as much as ever.
To that end, company planners and strategists need to come to grips with different cultures, perspectives, and viewpoints to be able to establish rapport with customers from diverse backgrounds.
The above is the reason many of the world’s leading fashion companies avail themselves of top-class localization services. Professionals help them create content in local languages. They also help create the kind of content that is both relevant and appealing in a given country context.
Final Thoughts
Language study plays a significant role in influencing the global fashion industry. From marketing and advertising to supply chain management and diversity initiatives, language skills have become increasingly important for fashion professionals working hard to succeed in today’s fashion industry.
