The Rhode founder stars in Victoria’s Secret’s latest campaign, featuring everything from embroidered bralettes to sultry bodysuits
Victoria’s Secret has officially launched its 2026 Valentine’s Day collection, and the brand tapped model and entrepreneur Hailey Bieber as the face of this year’s campaign titled “A Very VS Valentine’s.”
This season’s range blends romantic allure with everywhere wearability, offering everything from sultry lingerie to relaxed loungewear — curated to fit every kind of Valentine’s occasion.
Campaign Overview
Who stars in the campaign?
Hailey Bieber leads the campaign alongside other models, including Isabeli Fontana, Maty Fall Diba, and Alexis Carrington.
Theme & Visual Style
Dubbed A Very VS Valentine’s, the advertising imagery and visuals capture the romantic and playful spirit of February 14, with pieces styled for both intimate evenings and casual celebrations.
Featured Pieces in the 2026 Valentine’s Day Collection
Victoria’s Secret’s Valentine’s range is built around versatility and romantic tone. Below are featured items popular in early previews:
Signature Lingerie and Intimates
- Heart Chiffon Unlined Bralette & Bikini Panty – A standout offering with delicate heart chiffon and soft silhouette.
- Very Sexy Cherry Pop Floral Lace Teddy – Lace-forward design paired with sheer thigh-highs for bold holiday styling.
- Hearts & Roses Embroidery Brazilian Panty – A playful embroidered piece ideal for Valentine’s gifting.
Comfortable & Romantic Loungewear
- Glazed Satin Heart Short Pajama Set – Relaxed yet chic sleepwear perfect for low-key celebrations.
- Cami-and-Shorts Sets – Cozy and stylish for movie-night plans or midday post-work relaxation.
What Celebrities and Press Are Saying
In exclusive previews, many fashion outlets highlight Hailey’s versatility in the looks — from bold lingerie to softer pajama silhouettes — ensuring the campaign resonates across diverse Valentine’s Day plans.
In early media reports, Hailey Bieber is shown embracing both dramatic and understated styles, from vibrant red sets to sleek black mesh pieces that highlight modern boudoir aesthetics.
Why This Collection Matters
Timely Drop Ahead of Valentine’s Day
With the holiday approaching, Victoria’s Secret moved up the launch of its collection, aiming to capitalize on shopper interest and avoid last-minute inventory challenges.
Broad Appeal
The range spans price points and styles, from everyday intimates to statement pieces, giving consumers options for a date night out, a cozy night in, or a celebration with friends.
FAQs:
When did Victoria’s Secret release the 2026 Valentine’s Day collection?
The campaign and collection debuted in early January 2026, giving shoppers ample time before Valentine’s Day.
Who is the face of the collection?
Hailey Bieber leads the campaign, supported by other models in the brand’s line-up.
Where can I shop the collection?
Styles are available at victoriassecret.com and select Victoria’s Secret stores nationwide.
Shop Early: Editor’s Picks
Below is a curated list of Valentine’s Day items from the Victoria’s Secret collection that are trending with early shoppers:
- Heart Chiffon Unlined Bralette
- Hearts & Roses Embroidery Brazilian Panty
- Wicked Unlined Hearts & Roses Embroidery Garter Teddy
- Glazed Satin Heart Short Pajama Set
Victoria’s Secret’s 2026 Valentine’s Day campaign reasserts the brand’s role in celebratory fashion with a collection that is both romantic and approachable. Hailey Bieber’s presence as campaign lead anchors this release in contemporary style conversation, while the range itself is crafted to suit varied personal plans for February 14 — from candlelit dinners to laid-back galentine’s gatherings.
By launching early and offering a range of designs, Victoria’s Secret is positioning this collection as the go-to for Valentine’s gifting and seasonal wardrobe updates alike.
Images Courtesy of Victoria’s Secret
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