Photographer Gabriel Moses transforms the supermodel into a modern rebel queen for the Italian denim brand’s latest collection
Bella Hadid has reunited with Miss Sixty for her third campaign with the heritage denim brand, and this time, she’s royalty – with a rebellious twist. Shot by acclaimed photographer Gabriel Moses, the Spring/Summer 2026 campaign reimagines Hadid as a contemporary Marie Antoinette, stripping away the historical figure’s association with excess and reframing her as a symbol of feminine power and cultural resistance.
What Makes This Campaign Different?
The SS26 campaign marks a departure from typical fashion imagery by blending 18th-century Rococo aesthetics with raw, grunge-inspired edge. Moses captures Hadid in what Miss Sixty describes as a “Rococo wasteland”—a surreal setting where opulent chandeliers and Haussmannian architectural details crumble into beautiful decay. The visual narrative draws inspiration from the fairy tale “The Princess and the Pea,” featuring Hadid perched atop towering stacks of mattresses, her hair styled in an aristocratic updo that contrasts sharply with the deliberately undone clothing.
This conceptual approach reflects Miss Sixty’s evolution since its 2025 comeback. Where previous campaigns focused on Y2K nostalgia and playful energy, the SS26 collection demonstrates a more mature, confrontational vision that speaks to today’s fashion landscape.
The Collection: Romantic Grunge Meets Low-Rise Denim
At the heart of the Spring/Summer 2026 collection is Miss Sixty’s signature denim, reimagined with romantic details and grunge sensibilities. The design aesthetic challenges traditional notions of femininity by pairing distressed, low-waisted jeans with unexpected elements like pink leather accents and ribbon detailing. Corsets appear throughout the collection, but they’re deliberately unfinished—lacing undone, structure intentionally disrupted.
According to the brand, the resulting pieces are “feminine, playful and daring,” designed for the modern it-girl who refuses to choose between elegance and edge. The collection features sheer lace elements, structured accessories, and those now-iconic opera gloves, all styled with an intentionally imperfect aesthetic that celebrates individual expression over polished perfection.
Why Bella Hadid Keeps Returning to Miss Sixty
Hadid’s ongoing partnership with Miss Sixty extends beyond typical brand ambassadorship. Since first fronting the label in 2021 during its initial revival, she’s become synonymous with the brand’s identity—a cultural catalyst who understands how to translate vintage codes into contemporary relevance.
This third campaign feels particularly settled, showcasing a creative confidence that comes from genuine alignment between model and brand. Bella Hadid embodies the collection’s central tension: she’s simultaneously refined and raw, powerful yet playful. Her ability to shift between high fashion editorial and accessible street style makes her the perfect vessel for Miss Sixty’s repositioning in the luxury denim market.
Gabriel Moses: The Visionary Behind the Lens
Gabriel Moses brings his distinctive photographic style to this campaign, known for creating images that feel both cinematic and intensely personal. His work often explores themes of power, identity, and cultural transformation—making him an ideal collaborator for a campaign that reimagines historical iconography through a contemporary feminist lens.
Moses’s approach transforms what could have been a straightforward period costume shoot into something far more nuanced. The photographs don’t simply reference Marie Antoinette; they use her as a starting point to discuss modern femininity, the relationship between image and power, and fashion’s ongoing dialogue with history.
What This Means for Spring 2026 Trends
The Miss Sixty SS26 campaign signals several emerging trends for the upcoming season. The revival of romantic details—ribbons, lace, corseting—appears across multiple designer collections, but always with a subversive edge. Low-rise denim continues its resurgence, now presented not as pure nostalgia but as a deliberate aesthetic choice that communicates confidence and body autonomy.
More broadly, the campaign reflects fashion‘s current fascination with historical reinterpretation. Rather than treating the past as a costume box, contemporary brands are using historical references to make statements about present-day power dynamics, particularly around femininity and self-determination.
The collection launches this spring, available through Miss Sixty‘s website and select retailers worldwide.
Images Courtesy of Miss Sixty
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