Who Defines the Next Generation of ‘Sexy’? AVIDLOVE Stakes Its Claim
With Runway Show Led by Supermodel Coco Rocha
Bathed in shimmering light, AVIDLOVE took to the runway with its much-anticipated “From Angel Body to All Bodies” show. It arrived hot on the heels of this season’s Victoria’s Secret return.
While Victoria’s Secret revival reignited excitement around fantasy and spectacle, AVIDLOVE tapped into a different energy. This is a movement that celebrates authenticity, urban cultural inclusivity, and the evolving definition of what sexy means in 2025. Both shows shared a commitment to showcasing real women, but AVIDLOVE’s approach felt like a manifesto for the next generation.
International supermodel Coco Rocha got things started, wearing a diaphanous piece from the “Lazy Morning Spark” collection. The whisper-thin mesh nightdress, embroidered with floral lace and a deep-V neckline, flowed with her every step. With side slits and adjustable straps lending movement, her heels clicked softly on the runway. The scene radiated calm.
“When a woman feels good in what she’s wearing, it’s not about vanity,” Rocha reflected. “It’s about confidence and identity. When you feel empowered, that feeling radiates far beyond the clothes themselves.”
AVIDLOVE’s opening act was a celebration of grace. Silk robes, lace-trimmed camisoles, and airy underwear sets drifted past like morning light through linen curtains. Comfort was the currency; elegance, the language.
Here, the brand’s mission was on full display: crafting high-quality, fashion-forward lingerie that celebrates women’s sensuality and confidence. Each piece blended boldness with sophistication, merging timeless grace with contemporary comfort.
For the second installment, the tempo quickened. The Everyday Series, “Daily Dazzle Spark,” redefined practical glamor with city-ready silhouettes. There were long-sleeved mesh bodysuits, chic monochrome sets, and versatile pieces designed to move seamlessly from office to dinner to weekend errands. Here, lingerie was not confined to private spaces.
“Beauty doesn’t exist in one shape, age, or story,” Rocha said, walking alongside two of her former students from the Coco Rocha Model Camp. “That’s the power of fashion—to unite, to inspire, and to give women the space to be seen exactly as they are.”
This ethos echoed AVIDLOVE’s mission. The brand aims to help every woman find her confidence and charm through lingerie by breaking traditional boundaries and offering endless choices, from seductive statement pieces to comfy everyday shapewear.
Then came the party. Out swept the “Fantasy Party Spark” range. Lace nightgowns, sultry strapless dresses, and luxe homewear appeared. The highlight: a plus-size model in a lace open-front nightdress. It was a vivid testament to AVIDLOVE’s dedication to inclusivity and the celebration of all bodies.
For the finale, Rocha returned in a satin and lace chemise from the “Sweet Moonlight Spark” collection. Its scalloped halter neckline and body-skimming cut reflected light perfectly. Around her, models of every shape, shade, and age formed a living constellation of womanhood.
“To me, feminine strength is compassion in action and courage even in vulnerability,” Rocha said, her words echoing the spirit of the show.
That spirit extended beyond the runway. Leaders from the Know Your Lemons Foundation joined the audience to honor AVIDLOVE’s ongoing commitment to women’s health and empowerment. In partnership with the foundation, the brand unveiled its Pink Limited Edition Series – a soft blush collection supporting breast health education.
From September to December, 10% of proceeds benefit the foundation, with each purchase accompanied by a self-exam guide and a “heart-healing” lucky card.
In the post-Victoria’s Secret era, AVIDLOVE is staking a bold claim. This is lingerie for every woman, every body, and every story. Who defines the next generation of sexy? AVIDLOVE believes it’s the women themselves.
