Alex Ritchie – Isn’t You (Lyric Video)


Alex Ritchie – Isn’t You (Lyric Video)

Off the heels of her new single “Isn’t You,” Alex Ritchie is back to debut the official lyric video.  The “Isn’t You” music video shoot was cancelled due to COVID-19, so she and cinematographer Scottie Hulin had a social distancing film shoot instead.  They found a secluded location off the Los Angeles County coast, and used drone cinematography to shoot.

Ritchie produced, directed, and edited the whole feature.  She said, “I still wanted to give listeners a cinematic visual experience for “Isn’t You,” so we took all the steps needed to be safe, including making sure negative test results for COVID-19 were in order before we went on location.  It was just Scottie and myself as the crew, in the middle of some of the most stunning California views.  I’m LA through and through, so showing another side of my home city was awesome.  The text messaging idea came about as a result of the fact that some really tough relationship conversations can’t happen in person these days.  Digital communication is definitely a theme for the single — from the cover art to the lyric video.  Though I’m sad the official video is on hold, I am super thankful we found a cool work-around to create a visual story.”

Alex Ritchie is thrilled to give New York Style Guide the exclusive for the premier, and we all hope you enjoy the official “Isn’t You” Lyric Video!

Lyrics:

VERSE 1
Doin things that I don’t do
look at me, look at you
You’re just fine
but I’m code blue
Soaked in this guilt
Swam from the truth

B SECTION
Bet you like the upper hand
when I don’t understand
Cant find us on the map
where we at? where we at?
Not exactly what I planned
Now I feel second hand
And you got all the pieces

PRE CHORUS
I was looking for the sun to my rain
The blue to my sky
The air to my plane
Thought I found the who to my why
’Til i looked in your eyes

HOOK
It isn’t you (x4)

VERSE 2
All your lips did was lie
You pour them out like your glass of wine
Who’s calling for the 7th time?
Yeah, deny the crime with no alibi

B SECTION 2
Lookin’ in the mirror
don’t know who is looking back
I know I know better
Time to leave you where you at
Not exactly what I planned
But I got the upper hand
And I’m picking up the pieces

PRE CHORUS
I was looking for the sun to my rain
The blue to my sky
The air to my plane
Thought I found the who to my why
’Til i looked in your eyes

HOOK
It isn’t you (x4)

BRIDGE
You got a one way ticket to my past now
It’s got you looking back now
Bridges turned to ash
How far did you think I’d go?
You know

HOOK
It isn’t you (x4)

 

“ISN’T YOU” OUT NOW: https://alexritchie.fanlink.to/IsntYou
Official Website: https://www.alexritchiemusic.com

Isn’t You (Lyric Video)

Executive Producer: Alex Ritchie
Producer + Director: Alex Ritchie
Cinematographer: Scottie Hulin
Visual Effects: Juan Pablo Gonzalez
Editing + Post Production: Alex Ritchie

©2020, Alex Ritchie Music / Glenda R. Proby

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