Our Interview with Visionary Maria Sol Messi of The Messi Store
Maria Sol Messi is the younger sister of Leo Messi and the Brand Manager for The Messi Store. Maria brings a lifetime of passion for fashion and trends to the team. Representing Leo’s personal style, Maria assists the Creative Director, Ginny Hilfiger, in the designing, styling, and merchandising each collection.
Can you share your background and the Messi brand with us?
I’m a fashion lover. I’ve always kept a close eye on the latest trends and aspects of the fashion industry and business. Indeed, I’ve studied hard to work professionally in the sector. I’m proud to be the brand manager of The Messi Store and Leo’s younger sister.
What I try to do at The Messi Store is to channel the brand’s vision and be the link between the ideas, the work we carry out, and the way in which Leo himself, as the brand ambassador, thinks and dresses. I put in a lot of effort to be able to work on this project, which is so special for my family and me.
What is the brand’s vision behind the Messi Collection?
We always say that two words are central to what we do: accuracy and speed, which are also two qualities that Leo displays on the pitch. In a certain sense, the Messi Store also aims to show people what my brother is like: a humble person with great ambition and professionalism in everything he does.
We also aim to ensure that the collection is in line with his tastes and that he likes it. I know him well and all about his tastes, although I must say that I very often ask his opinion to make sure he feels comfortable with the collections and is able to identify with them.
The collections are aimed at a very varied customer profile because they’re fresh and casual whilst being understated and elegant.
What do you think makes The Messi Brand stand out? Can you share a story?
The most significant aspect is that it’s a brand with many ingredients that make it current and attractive, mainly its quality and, as I mentioned before, its freshness.
Our clients tell us that they consider it a different kind of brand and one that stands out because it’s cool. The collection is understated and very wearable while offering some daring features.
I’ve got two stories that I want to share because they really made an impression on me during the time we’ve been working on the brand.
Firstly, I was in Barcelona before the COVID-19 outbreak, and I saw a group of people on the street who were all wearing really cool clothing. They caught my eye because they were wearing clothes that, without being striking, made them look really good.
As I walked past them, I spotted that one of them was wearing a The Messi Store jacket, and there really are no words to describe how I felt…
The other story is one from a time I was with Leo on a matchday. As he was leaving for the stadium, I remember that he went to get changed and came out wearing a The Messi Store T-shirt. Later, when we were watching the build-up to the match on television, Leo appeared with Luis Suárez, and he was, of course, wearing the T-shirt.
Once again, that was a moment of great pride, and it made me immensely happy to see that others, including my brother, who is the brand ambassador, like our project.
该品牌目前正在进行什么令人兴奋的新项目吗？
Yes, for the last few months, we’ve been working on some new things that we’re going to do and release. We prefer not to reveal too many details at this stage because we want to finish everything off, but I can tell you now that we’ve got some really interesting things coming up that our The Messi Store clients will really like.
Where do you see the Messi Collection going in the future?
We’re increasingly opening ourselves up to new ideas, particularly regarding trends. We’re working hard to promote our presence in some countries with amazing demand. We’re always considering entering new markets to offer the best quality and align the brand’s spirit with the latest trends.
We’re now offering clothing for women and will soon be releasing more new products.
How can our readers connect with you and the Messi Collection on Social Media?
We really are everywhere. We’re on most social media networks. Social media is an essential part of the brand for us because it’s like a fashion magazine to us. It’s there that everyone can see the inspiration behind our collections and products and even make purchases.
I recommend that everyone visit TheMessiStore.com and our official Facebook and Instagram accounts.
