VIVIERS AW2025 – Pitti Uomo
VIVIERS, the Johannesburg-based fashion house VIVIERS, led by visionary designer Lezanne Viviers, has revealed its Autumn/Winter 2025 collection, “(he)ART OFFICIAL.” This groundbreaking collection delves deep into the relationship between raw human emotion, authentic artistic expression, and the increasingly commercialized art and fashion industries. By examining the intersection of creativity and institutionalization, “(he)ART OFFICIAL” invites audiences to reflect on the choices humanity faces in a world shaped by capitalism, technology, and social media.
Exploring Duality in Art and Fashion
“(he)ART OFFICIAL” examines the dichotomy between genuine creativity and the mass-produced, often “Instagram Official” art forms prevalent today. The collection challenges the necessity of external validation, such as social media endorsements, questioning whether true artistic value requires such approval or if it resides inherently within the creator’s heart.
Lezanne Viviers articulates this exploration by stating, “By opening our heart chakra as the peaceful eye or the heart within the storm, like within a tornado, our collection suggests that the answer to authenticity lies within the genuine emotions of soul creativity and artistic expression, found only within oneself.”
Sustainable Craftsmanship and Local Collaboration
Demonstrating a commitment to sustainability and local craftsmanship, VIVIERS has collaborated with South African artisans and organizations. The collection prominently features 100% South African Merino Wool, sourced in partnership with the Campaign for Wool and Cape Wools. Key pieces include:
- Vintage Merino worsted wool fabrics from SA Fine Worsted, woven in the 2000s.
- Hand-felted Merino Wool by artisan Stephanie Bentum.
- Manual-machine knitted Merino Wool garments crafted by WRAPT.
- Ready-to-wear Merino Wool pieces from Namakwaland, knitted by Gerber and Co.
Each garment is accompanied by a hand-sewn label detailing the origin and qualities of the materials used, emphasizing transparency and traceability.
Philosophical Inspirations
The collection draws inspiration from Li Edelkoort’s concept of “Think inside the box,” encouraging introspection and creativity within one’s immediate environment and available resources. This philosophy aligns with VIVIERS’ approach to sustainable design, utilizing local materials and talent to craft innovative fashion pieces.
About VIVIERS
Established in April 2019 by Lezanne Viviers, VIVIERS is renowned for its artistic, conceptual, and earth-conscious clothing. Based in Johannesburg, the brand produces limited edition garments that celebrate South African raw materials and craftsmanship. The atelier and flagship store, known as Glasshouse, offers personalized wardrobe-building experiences, allowing clients to co-create pieces that reflect their individuality and lifestyle.
VIVIERS’ commitment to sustainability is evident in its transparent sourcing and production processes, aiming to have a positive social impact while honoring African heritage through its designs.
Conclusion
“(he)ART OFFICIAL” is a thought-provoking collection that challenges perceptions of authenticity in art and fashion. By emphasizing genuine creativity, local craftsmanship, and sustainable practices, VIVIERS invites us to reflect on the true essence of art and the choices we make as conscious beings.
For a visual experience of VIVIERS’ previous collection, you can watch their Autumn/Winter 2024 showcase at South African Fashion Week.
