Tory Burch proudly debuts its Fall 2025 Ad Campaign, a vibrant celebration of New York City life captured through the intimate lens of renowned photographer Jamie Hawkesworth. Shot across the city’s iconic streets, private interiors, and Central Park, the campaign offers a refined portrait of the modern urban woman, confident, complex, and effortlessly authentic. This marks a continued evolution for Tory Burch, emphasizing emotional storytelling اور authentic style over performative artifice.
Fall just became effortlessly chic, the fall-winter 2025 campaign dazzles with vibrant hues, luxurious textures, and enduring sophistication. Captured amid New York City’s vibrant backdrop, the collection features Lulu Tenney, Selena Forrest, Hejia Li, Ida Heiner, and Nora Attal, each infusing Manhattan’s streets and parks with their elegance.
The campaign, styled by Brian Molloy, showcases the Fall 2025 collection with tactile textures like felted wools, shearling outerwear, and reimagined heritage pieces, including the iconic Reva flat اور equestrian-inspired silhouettes. Grounded by flat shoes اور slouchy bags, the collection blends editorial sophistication with everyday elegance. Hawkesworth’s photography captures golden autumn light on stoops and sidewalks, framing a diverse cast of muses in fleeting moments of camaraderie and solitude. The result is a cinematic narrative that feels both personal and universal, reflecting the pulse of New York City.
“Tory Burch’s Fall 2025 campaign is about celebrating the women who inspire us, those who live with authenticity and quiet confidence,” said Tory Burch, CEO and Creative Director. “New York City, where our story began, is the perfect backdrop to tell this story of connection, style, and individuality.”
Strategically, the campaign builds on Tory Burch’s legacy of cohesive storytelling, weaving archival elements into a modern narrative that resonates with loyalists while inviting new audiences. Its restrained yet evocative approach sets it apart in a season often defined by maximalist messaging, offering a timeless vision of fashion as an extension of lived experience.
دی Tory Burch Fall 2025 Ad Campaign is now live across digital platforms, in-store displays, and select media outlets. Explore the collection and campaign imagery at toryburch.com.
About Tory Burch
Tory Burch is an American fashion designer, businesswoman, and philanthropist who launched her eponymous lifestyle brand in 2004. Her company is known for its preppy-bohemian and modern aesthetic, which is reflected in its ready-to-wear clothing, handbags, shoes, and accessories. The brand’s iconic “T” logo medallion is a signature element found on many of its products, including the popular Reva ballet flats. A dedicated philanthropist, Burch established the Tory Burch Foundation in 2009 to support women entrepreneurs through access to capital, education, and mentoring. The foundation aims to empower women and foster their economic independence.
Images Courtesy of Tory Burch
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