DOUCAN

DOUCAN

Doucan (두칸) is a Korean designer brand founded by Choi Chung-hoon, known for collections that blend romantic fantasy with traditional looks. The brand first drew international attention at Seoul Fashion Week 2021 F/W with “The Dream Pony” collection and has stated a commitment to zero-waste production. For S/S 2025, Doucan presented the concept of “DNA,” exploring the value of existence and individual history — integrating the DNA of Eastern culture with modern clothing structures, embracing both fashion and technology.

The brand has also been selected by the Seoul Metropolitan Government for international promotion, appearing at the Tranoï trade show during Paris Fashion Week alongside other leading Korean womenswear labels such as KwakHyunJoo Collection, Lie, MMAM, Vegan Tiger and Tibaeg. Doucan’s Seoul Collection shows consistently mix emotional storytelling with refined, wearable tailoring, and it remains a recurring name on the Seoul Fashion Week runway calendar – it was also part of the 2026 F/W SFW runway lineup confirmed by the event’s official campaign. Its 14:00 slot on opening day continues that presence at DDP Art Hall 1.

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