The early 2000s are back in full force, thanks to a sizzling new collaboration between Miss Sixty and London-based label KNWLS. This partnership reimagines the iconic Y2K aesthetic for today’s fashion-forward crowd, blending nostalgia with edgy modernity.
Creative duo Alexandre Arsenault Ve Charlotte Knowles have infused Miss Sixty’s playful spirit with KNWLS’ signature attitude. The result? A collection that feels like stepping into a futuristic version of the noughties—think bleached denim with spliced hems, ultra-low-rise silhouettes, and capri pants that scream early aughts drama.
Key pieces include:
- Shearling coats cinched with pom-pom toggles for a sporty twist.
- Unexpected pocket placements that add intrigue to classic shapes.
- Corsetry-inspired denim jackets, a nod to KNWLS’ iconic Claw design.
- Accessories that steal the spotlight: slouchy leather hobo bags with stud details and a playful cat charm, plus a hero shoe with a sharp pointed toe, unmistakably KNWLS.
The campaign, shot by Marili Andre, stars Alana Champion, embodying the ultimate “It-girl” vibe. Set against a backdrop inspired by early 2000s screensavers—skyscrapers melting into desert dunes—the visuals deliver pure nostalgia with a modern edge.
Fashion lovers won’t have to wait long: the collection is available now on the official Miss Sixty Ve KNWLS websites. To celebrate, global pop-up activations will roll out in Seoul, Tokyo, London, and Los Angeles throughout the month.
This collaboration isn’t just a throwback—it’s a bold statement that Y2K is here to stay, redefined for a new generation.
Images Courtesy of KNWLS
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