Intimissimi’s four-part fall campaign puts Jenner in the semi-sheer top she wore before any deal existed. The second drop, in Woodland Green, is live at $65
Kendall Jenner is the face of Intimissimi’s Ultralight with Cashmere collection for fall 2026. The Italian lingerie and knitwear label is releasing the digital campaign in four installments, and the second went live on Intimissimi’s U.S. site this week. It puts Jenner in the Long Sleeve Boatneck Ultralight with Cashmere Top in a new shade, Woodland Green, priced at $65.
The casting follows the product, not the other way around. Jenner wore the boatneck top on her own initiative during an appearance on the podcast “On Purpose with Jay Shetty,” according to Intimissimi. The company now describes Ultralight with Cashmere as one of its most recognizable and bestselling categories.
The Boatneck Top Leads the Second Drop
The Woodland Green installment centers on the boatneck, a semi-sheer long-sleeve knit. Intimissimi’s product page says you can wear it with the neckline centered or pulled off one shoulder. The brand’s shop-the-look pairs it with the Emma silk triangle bralette ($85), a silk-and-lace G-string ($20), and lace-trim silk shorts ($65), all in coordinating color codes.
The first installment, released in September, put Jenner in the V-Neck Ultralight with Cashmere and Lace Top in chocolate brown. The look featured the Denise Pretty Flowers balconette bra at $85 and the same $65 silk shorts. Every Ultralight with Cashmere top on the campaign page is priced at $65, including the high-collar and off-the-shoulder lace styles.
Nine Percent Cashmere, Priced Under $100
The name leads with cashmere, but the yarn is mostly modal. The label on the boatneck top lists 85% modal, 9% cashmere, and 6% elastane. Intimissimi’s own fiber copy pitches the blend as breathable modal with cashmere softness. That is a fair description of a $65 layering knit, and it is not a cashmere sweater.
Kendall Jenner explained the deal in commercial terms. She said she reaches for the line “more out of habit than anything else,” in a statement Intimissimi released. Matteo Veronesi, Intimissimi’s chief executive officer and a board member, said in the announcement that Jenner’s off-duty style matched what the collection stands for, citing its versatility and modern femininity.
Where to Buy It in New York
Intimissimi’s store locator lists six stores in Manhattan and 11 in New York State, as of Oct. 14. Across the U.S. and San Juan, Puerto Rico, the locator lists 56 locations. Online, the boatneck top ships in three to eight working days, express delivery costs $25, and in-store pickup is free.
The campaign’s logic is easy to read. Intimissimi is putting a famous face on a $65 repeat-purchase basic that already has its own following: the boatneck page carried 359 customer reviews on Oct. 14. That is a sounder bet than building a new product around a celebrity. The weaker part is the rollout itself. Intimissimi has published no photographer or creative credits, and as of Oct. 14 it has not dated the two installments still to come.
Images courtesy of Intimissimi
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