Suki Waterhouse and Danny Ramirez bring the house’s accessible glamour to a city that knows how to have fun with it
Some cities pose for fashion campaigns. London, in Michael Kors’ fall 2026 telling, gets lived in.
The house sent brand ambassadors Suki Waterhouse and Danny Ramirez through Waterhouse’s hometown with photographer Anthony Seklaoui, and the pictures come back with the right kind of mess. There are head-turns on the sidewalk and a stop at the local pub, delivered with her distinctly British sense of humor. Around her, the campaign’s film vignettes play as tongue-in-cheek rather than aspirational monologue. The point is that the clothes and the bags have a life beyond the campaign image, which in contemporary luxury is increasingly the whole game.
London earns its casting here as more than a backdrop. The city’s polished energy, its talent for making refinement feel slightly less rehearsed, becomes part of the brand’s storytelling. That suits Waterhouse, whose high-low style has always read as instinctive rather than overly composed. Put her in a place she knows by heart and the house’s familiar promise of aspirational ease turns personal. She looks less like a model posed in front of famous landmarks and more like someone wearing very good clothes on a very good day.
Ramirez supplies the counter-rhythm. Where Waterhouse brings mischief, he embodies what the campaign describes as the sleeker, more refined side of London style, giving the men’s offering a modern sense of individuality without straying from the streamlined sophistication the house is known for. Together, the two suggest a story less interested in prescribing a uniform look than in treating luxury as adaptable to different characters and different tempos. The brand is not selling one fantasy. It is selling a wardrobe with room for several.
The bags, though, are the real plot. Fall 2026 introduces new hero silhouettes: a slouchier interpretation of the Hamilton and new versions of the Laila and Nolita shoulder bags. Giving familiar names new shapes is a sensible way to balance recognition with novelty in a market where the winning bag must feel instantly identifiable and new enough to earn a second look. The challenge is making sure the campaign’s personality translates into equally distinctive signatures for the bags themselves. London can provide plenty of character. A hero accessory still has to know how to steal the scene.
What makes the direction worth watching is the humor. Luxury advertising has a tendency to grow so immaculate that it forgets to be enjoyable, all marble backdrops and unsmiling faces. Michael Kors is betting that a little personality travels further than another relentlessly serious stare, and the bet looks smart. Waterhouse’s playful charm and Ramirez’s polished presence build a broader vision of contemporary style while staying rooted in the brand’s long-standing confidence in accessible glamour. This is not fashion as distant spectacle. It is fashion as a good time, backed by craftsmanship.
In the end, the campaign understands what makes London fashionable: the ability to look completely put together while suggesting the effort was spent elsewhere. With polish, personality and a bit of British mischief, Michael Kors makes a convincing case for glamour with somewhere to go, even if that somewhere is just the pub.
Campaign credits:
Photographer: Anthony Seklaoui.
Talent: Suki Waterhouse and Danny Ramirez.
Images Courtesy of Michael Kors
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