DRINKWATR Expands To Denver Retail Market & Taps Denver Broncos NFL Player, Brandon Jones, as First Brand Advocate with Captivating New Visual Campaign
LEFT: Brandon Jones Holding A DRINKWATR Electrolyte Bottle; RIGHT: DRINKWATR Founder/CEO, Anthony Bold
PHOTO CREDIT: Jamie Trusheim
MIAMI–Anthony Bold, Founder And CEO Of Miami’s Elite Electrolyte Water Brand, DRINKWATR, Is Pleased To Announce Its First Brand Advocate, All-Star Defensive Safety Of The Denver Broncos, Brandon Jones.
Growing up with humble beginnings in Texas, to the limelight, as a premier defensive player in the National Football League (NFL), Jones exemplifies everything a DRINKWATR athlete is: visionary, bold, perseverant, and determined to make an impact. “I’m thrilled to announce Brandon as our first DRINKWATR athlete. In short, we value the organic nature of our relationship and his incredible track record as a high performer and a man of great character,” said Bold.
Jones is DRINKWATR’s first celebrity brand advocate and first discovered the electrolyte water brand while walking through Miami International Airport. “The design immediately caught my eye and I loved the taste, quality, and brand design. After trying it and looking into the company, I knew this was a brand that I wanted to be a part of,” said Jones, who previously played for the Miami Dolphins from 2020 to 2023.
DRINKWATR is swiftly expanding into new markets and becoming available in new high-end retailers weekly. “We are entering the Denver, Nashville and Jacksonville markets this month with new retail partnerships– the growth is ramping up and we’re excited about it,” Bold said.
Every DRINKWATR athlete will be a part of a new video series called the Stay Strong Series. “Each athlete or public figure we collaborate with will be featured in our upcoming Stay Strong Series, scheduled to launch this November. And later in the year, DRINKWATR athletes will be made available to our private membership community, which is an invite-only lifestyle membership we’re gearing up to launch later this year,” Bold stated.
DRINKWATR’s Stay Strong Series will offer viewers a behind-the-scenes look into the daily choices and rituals that high-performing athletes and entrepreneurs follow to achieve their respective goals. “We’re joining forces with top professionals to inspire others to excel and perform at their highest level across all vertices in life,” Bold said. The phrase ’Stay Strong’ was Bold’s personal mantra that kept him motivated during the early days of 2020 when he was initially developing the DRINKWATR brand and ultimately helped inspire the concept of the Stay Strong Series. “Fast forward to 2024, Stay Strong is the company’s official trademarked slogan,” Bold said.
Under DRINKWATR’s private membership, scheduled to launch this November, members will have the option to virtually connect with DRINKWATR athletes. “DRINKWATR members will have access to a variety of perks including booking private virtual consultations with our brand advocates.
Bold says the company is currently working towards collaborating with other high performers across a diverse range of sports genres including e-sports, fencing, equestrian riding, and more. “Ultimately, I want to be a catalyst for positive change, and hopefully inspire others to be the very best at what they love to do,” Bold said.
ABOUT DRINKWATR
Founded by Anthony Bold, DRINKWATR® is an elite electrolyte-rich bottled water and lifestyle brand headquartered in Miami, Fla.The brand’s bottled products offer customers a unique blend of premium electrolytes and pink himalayan minerals, balanced by a pH level of 8.8+. DRINKWATR’S unique blend is bottled in biodegradable plastic bottles featuring a UV sleeve label that protects the brand’s rich electrolytes water from degradation in various environments. DRINKWATR is currently available in numerous high-end retailers across the Southeast including Equinox Brickell, Equinox Coral Gables, Equinox Aventura, Miami International Airport, Equinox Four Seasons (Brickell, Surfside), Continuum South Beach, Ocean Reef Club, Plum Market, Design District Miami, and the W Hotel Atlanta.
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