After joining forces with PUMA as a global ambassador and partner in 2024, Rosé is now launching her first full collection: PUMA x ROSÉ.

The larger-than-life, monochromatic drip is viewing the world through Rosé-colored glasses, with personal references flourishing throughout, capping off a collection that is a forward-thinking embrace of Rosé’s individual style and aesthetic. Oversized classics are mixed with classically feminine silhouettes and tailored elements that pull from PUMA’s legacy of sportswear designs, as well as a bespoke “ROSIE” graphic wordmark, and two new versions of the PUMA Speedcat.

The campaign’s otherworldly imagery presents the collection, concentrating it with softness as in a dream. Set against green pastoral backdrops, the images evoke a nostalgic, unbridled atmosphere that distills Rosé’s poetic agenda: subtle rebellion, raw expression, and faith in the everyday.

“This PUMA x ROSÉ collection is so special to me because it represents so much of who I am, both on and off the stage. I wanted every piece to feel like a subtle act of defiance, something that gives you permission to appear as your most true, fearless self. We carried that same spirit into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all of the noise, and I think there’s something really beautiful in that. We all have our own rhythm, our own signature, and when we lean into that fully, that’s when we feel the most alive,” Rosé said.

After her Speedcat-powered road trip adventure, Rosé now presents her own iterations of the racing-inspired silhouette. The Speedcat Ballet features pointe-inspired lacing, while the Speedcat OG Premium comes in statement lacing details encasing the upper.

In apparel, the collaboration’s design language interprets Rosé’s vision into an expression of sporty, streetwear-coded silhouettes. Reimagining PUMA’s iconic track suits, the Oversized Track Jacket and Relaxed Track Pants in the collection reinterpret heritage silhouettes for the contemporary era. Simple, relaxed sportswear-inspired silhouettes continue with the Half-Zip Jacket and Full-Zip Hoodie, as well as the Mesh Top with a giant “ROSIE” graphic at the rear. A clever wink throughout the range, the X-Small Duffle and Micro Grip serve as playful visual punctuation along the line, offering up personalized silhouettes that add personality and proportion.