Saint Laurent has just dropped its much-anticipated Fall 2025 campaign, and creative director Anthony Vaccarello isn’t holding back. The lineup includes a stellar cast: Hailey Bieber, Rosé, Liu Wen, Anok Yai, Song Jia, and Binx Walton – each model bringing her unique flair, which really enhances the collection’s bold visuals.

Hailey Bieber Takes Center Stage in Saint Laurent Fall 2025 Campaign

Saint Laurent’s Fall 2025 Collection

The campaign showcases a sharp 1980s-inspired vibe, combining oversized leather jackets, bold plaid suits, and flowy maxi skirts paired with slim, body-hugging knits. Everything blends together to form a wardrobe that’s not just striking but also classy, showcasing Vaccarello’s talent for creating pieces that feel out of reach yet completely practical.

Hailey Bieber Takes Center Stage in Saint Laurent Fall 2025 Campaign

Hailey Bieber Takes Center Stage in Saint Laurent Fall 2025 Campaign

Styling and Accessories That Make a Statement

Styling is key to this campaign. The outfits are accentuated with sheer tights, sculptural earrings, and sharp pumps. Accessories really steal the show, featuring mini quilted handbags adorned with the classic YSL hardware and sleek stilettos that demand attention.

Hailey Bieber Takes Center Stage in Saint Laurent Fall 2025 Campaign

The Essence of Saint Laurent

Every shot is infused with confidence: silhouettes that are tailored yet audacious, polished yet edgy. Set against stunning, high-contrast backdrops, the campaign radiates a confident vibe. It’s not just about the fashion; it embodies the spirit of Saint Laurent in the present day – a brand that represents contemporary power dressing, letting Saint Laurent women leave their impression wherever they venture.

Images Courtesy of Saint Laurent

 

In other campaign news, Givenchy Winter 2025 Campaign Under Creative Director Sarah Burton

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