Ralph Lauren introduces its Fall 2025 campaign, a sophisticated homage to the enduring spirit and rugged beauty of the American West. Captured by renowned photographer David Sims and styled by Meryl Griffith, the campaign showcases the brand’s signature blend of timeless elegance and frontier-inspired design.

Set against sweeping plains, sunlit valleys, and snowcapped mountains, the campaign reflects Ralph Lauren’s deep connection to the Western landscape. “America’s rugged landscapes have long been both a place of refuge and inspiration for me,” said Ralph Lauren. “From the snowcapped mountains to the sunlit valleys, the West is a tapestry of lifestyles and time-honored traditions where authenticity and aspiration live together under endless skies.”

Models Karolina Spakowski, Layla Etengan, and Sara Caballero bring the collection to life, wearing pieces that channel Western heritage through a modern lens—weathered leather jackets, suede fringe, varsity bombers, and crisp button-downs.

A standout visual features a biker-inspired look, characterized by rich chocolate-toned layers, a sleek turtleneck, and a saddlebag purse resting on a vintage motorcycle, which highlights the collection’s refined textures and tailored silhouettes.