RE RHEE

RE RHEE

RE RHEE (리이) is the Seoul-based designer label led by designers Lee Jun-bok and Joo Hyun-jung, a husband-and-wife partnership whose working relationship dates to their student years. The brand name embodies a journey of “finding myself again” — each season’s collection revisits the designers’ identity and origins. Lee Jun-bok, a graduate of Central Saint Martins in London, works with Joo Hyun-jung as design director; together they have built a house known for architectural silhouettes, gender-neutral tailoring and a forward-thinking approach to modern womenswear.

The label has presented at Paris Fashion Week as a top K-fashion designer and has collaborated with Korean fabric companies on eco-friendly materials, with media-art company Aha Collective and with shoe brand ELNORE. In 2025–2026 the brand opened a flagship store in Myeongdong, Seoul, and at Seoul Fashion Week 2026 it drew international attention when rookie K-pop group Ifeye members Kasia and Sasha made their runway debut for RE RHEE. The 11:30 opening slot on day one of Seoul Fashion Week 2027 S/S reaffirms the label’s standing within the Seoul Collection.

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