Moncler has partnered with A$AP Rocky to unveil a striking new jacket collection under its Genius line. Blending Moncler’s heritage with Rocky’s distinctive creative vision, the collaboration introduces a fresh, rebellious energy to the brand.
The collection features vivid hues—lava red, electric indigo, and bright emerald—infused with vintage ski aesthetics. Playful graphics and slogans like “Don’t Be Dumb,” the title of Rocky’s upcoming album, appear alongside AWGE and Moncler branding, adding a bold visual identity.
Photographer Charlotte Rutherford captured the campaign using dramatic lighting and rich contrasts to highlight the collection’s saturated tones and glossy finishes. A companion film, co-directed by Dan Streit, extends the campaign’s visual narrative and teases new music from Rocky.
The collection debuted at “The City of Genius,” an immersive event inspired by retro ski culture. Pieces are now available at select Moncler stores and online at moncler.com.
Images Courtesy of Moncler
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