Macron and Automobili Lamborghini Present the New Activewear Collection
A High-performance Collaboration Redefining Style in Motion, Blending Technology, Comfort, and Distinctive Character
Sant’Agata Bolognese, Bologna, 15 May 2026 – Macron and Automobili Lamborghini present the new Activewear collection, the second chapter of a collaboration conceived to bring Lamborghini’s unmistakable DNA into the world of running and fitness by combining performance, innovation, and distinctive style. The collection represents the natural evolution of a robust partnership focused on excellence, further expanding the journey already begun with the Lamborghini Squadra Corse collection and the related Replica line.
Launched just over a year ago, the partnership between Macron and Automobili Lamborghini is built on shared values such as innovation, the pursuit of performance, and meticulous attention to detail: two brands operating in different fields, yet united by the same ambition to constantly push boundaries and redefine standards in their respective industries. It’s a bond deeply rooted in the territory they share: the heart of Emilia-Romagna, where Motor Valley and Sport Valley coexist, creating a unique ecosystem of Italian excellence that speaks to the world.
“This new collection stems from a strong bond with the territory we share, a unique environment where performance, innovation, and passion take shape every day,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “Together with Macron, we have translated the Lamborghini DNA into a line that best expresses our vision, a project that values authenticity, research, and attention to detail, representing the finest Italian craftsmanship.”
The new Activewear collection is designed for the brand’s community of enthusiasts and for all running and fitness lovers. Created to support every phase of athletic activity, it combines premium materials and advanced technical solutions with a bold, contemporary aesthetic. The range is fully developed for both men and women, featuring garments that express a refined balance between functionality, technology, and design, in line with the approach that guides the development of Lamborghini cars and Macron collections.
The collection also stands out for its use of eco-sustainable fabrics, confirming both companies’ concrete commitment to responsible innovation. All ECO fabrics used are made from 100% recycled polyester yarn derived from PET (polyethylene terephthalate) and are certified by the Global Recycled Standard, the leading international certification for sustainable textile products made from recycled materials.
“This collaboration stems from the coming together of two Italian brands that share the same focus on performance, design, and quality,” said Francesco Martinelli, Chief Business Officer, BU Technical Sponsorships. “Together with Lamborghini, we worked on a collection capable of translating these values into a contemporary language, through garments that combine material research, functionality, and aesthetics. The final result is a project that expresses a shared vision of activewear, rooted in Italian style.”
All details regarding the new Macron x Automobili Lamborghini Activewear collection, the Lamborghini Squadra Corse collection, and the Macron x Automobili Lamborghini Replica line are available at macron.com in a dedicated Lamborghini section, as well as on lamborghinistore.com and at the Lamborghini Store in Sant’Agata Bolognese.
The DNA of Two Icons: What Makes This Partnership Distinct
To fully appreciate the significance of the Macron and Automobili Lamborghini collaboration, one must understand the heritage each brand brings to the table. Founded in 1971 in Sant’Agata Bolognese, Automobili Lamborghini has spent more than five decades engineering supercars that embody audacity, aerodynamic precision, and uncompromising performance. The marque’s iconic raging bull emblem is recognized in every corner of the globe as a symbol of Italian engineering at its most fearless.
Macron, headquartered in Bologna since 1971 — the very same year Lamborghini was consolidated as a global force — has grown into one of Europe’s most respected sportswear manufacturers, supplying elite football clubs, national federations, and professional athletes across multiple disciplines. The brand’s technical expertise in fabric engineering and garment construction has earned it a reputation for delivering performance apparel that withstands the demands of professional sport.
The convergence of these two Emilia-Romagna institutions is therefore far more than a marketing exercise. It represents a genuine alignment of philosophy: precision-engineered for those who refuse to settle. When Macron translates Lamborghini’s angular design language and signature color palette into activewear, the result carries the authentic weight of two brands that have spent decades earning their credibility through craft rather than simply through commercial ambition.
Inside the Collection: Technical Details, Design Codes, and Wearability
The Macron x Automobili Lamborghini Activewear collection is engineered with a specificity that rewards close attention. Drawing directly from the visual vocabulary of Lamborghini’s motorsport identity, the collection integrates sharp geometric lines, bold colorblocking, and the brand’s distinctive yellow — known internally as Giallo Orion — as a recurring accent that anchors each piece to its automotive origin. This chromatic confidence is balanced by deep blacks and anthracite tones that lend the range a sophisticated versatility, transitioning seamlessly from a morning track session to a post-training urban environment.
On a technical level, the garments are constructed using Macron’s proprietary fabric technologies, which prioritize moisture-wicking efficiency, four-way stretch mobility, and targeted compression where muscle support is most critical. Flatlock seam construction minimizes friction during high-intensity movement, while laser-cut ventilation panels are positioned according to the body’s primary heat zones — a design logic not dissimilar to the thermal management systems engineered into Lamborghini’s V10 and V12 powertrains.
The collection spans a comprehensive range of categories, including running tops, training shorts, leggings, lightweight jackets, and base layers — ensuring that athletes and fitness enthusiasts can build a complete, coordinated wardrobe around shared aesthetic principles. Both men’s and women’s cuts have been developed with equal rigor, reflecting a commitment to inclusive performance design that speaks to the collection’s genuinely global ambition.
Sustainability at Speed: How Eco-Innovation Defines the Next Chapter
The integration of Global Recycled Standard-certified fabrics into the Macron x Automobili Lamborghini Activewear collection signals a broader shift in how luxury-adjacent performance brands are choosing to engage with the sustainability imperative. The use of 100% recycled polyester yarn derived from post-consumer PET materials is not merely a compliance gesture — it reflects a deliberate repositioning of what high-performance activewear can and should represent in 2026.
For Automobili Lamborghini, this commitment aligns with the company’s broader Direzione Cor Tauri sustainability strategy, which sets ambitious targets for carbon neutrality and the integration of sustainable materials across all brand touchpoints. The activewear collection therefore extends this philosophy beyond the factory floor and into the daily lives of Lamborghini’s global community of enthusiasts.
For Macron, the use of certified recycled materials builds upon a well-established trajectory in responsible production that the brand has been advancing across its broader sportswear portfolio. The result is a collection that offers consumers the rare opportunity to invest in premium performance apparel that does not require a compromise between quality, aesthetics, and environmental accountability.
As the activewear market continues to evolve and global consumers demand greater transparency from the brands they champion, the Macron and Automobili Lamborghini partnership sets a compelling precedent: that speed, style, and sustainability are not opposing forces, but rather the three pillars of a coherent and forward-thinking vision for Italian sportswear excellence.
