Louis Vuitton Debuts La Beauté – A Bold Entry into Luxury Makeup

Louis Vuitton is making a bold move into the beauty realm with the launch of its very first makeup collection, La Beauté Louis Vuitton. This is a significant milestone for the brand as it ventures beyond just fashion and into the luxury beauty space. The collection was unveiled during Paris Fashion Week for Fall/Winter 2025, showcasing Louis Vuitton’s renowned craftsmanship alongside the creative flair of Dame Pat McGrath, who is now the Creative Director.

Louis Vuitton Debuts La Beauté - A Bold Entry into Luxury Makeup

McGrath is no stranger to Louis Vuitton’s runway shows; she has designed looks for a long time. Now, she’s put together a striking, inclusive range intended to redefine luxury beauty. Here’s what the debut lineup features:

  • 55 lipsticks – featuring 27 creamy finishes and 28 matte options.
  • 10 lip balms – designed for that nourishing, effortless look.
  • 8 eyeshadow palettes – crafted with a high level of precision and artistry.

The lipstick collection is particularly special: the 55 shades pay homage to Louis Vuitton’s legendary initials, “LV,” which also stand for the number 55 in Roman numerals. McGrath highlights that this collection is a celebration of “extraordinary craftsmanship, creativity, and innovation,” pointing out that La Beauté isn’t just a product line-it represents a fresh dimension of luxury.

Every shade has been thoughtfully crafted to enhance all skin tones and fits any occasion, reinforcing Louis Vuitton’s pledge to inclusivity and timeless elegance.

With La Beauté Louis Vuitton, the fashion house is turning an exciting new page, beautifully blending its haute couture background with a visionary beauty world that’s sure to make a lasting impact.

Images Courtesy of Louis Vuitton

 

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