SKIMS is known for the fashion spotlight by enlisting top-tier talent for its campaigns, from Patrick Schwarzenegger to BLACKPINK’s Rosé. Following the 2023 menswear debut with Neymar Jr., the brand now unveils its latest collaboration with global music icon 포스트 말론, marking a major step in expanding its men’s offering.
새로운 SKIMS Men’s Essentials collection launches with a striking campaign shot at a Utah ranch by renowned photographer Theo Wenner. Showcasing Post Malone in a series of laid-back, effortlessly stylish looks, the visuals highlight key pieces including the Heavyweight Fleece Jogger, Zip-Up Hoodie및 SKIMS Basics T-Shirt. Adding to the drop, SKIMS introduces a bold new camo collection in collaboration with Realtree, bringing a rugged edge to its signature comfort-driven designs.
Post Malone expressed his connection to the line, stating:
“I’m all about comfort and feeling good in what I wear. These pieces are fun, and the camo especially stands out to me. I’ve always been into camo.”
Founder 킴 카다시안 emphasized why Malone was the perfect choice to front this release:
“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and 스타일, which really shine through in this campaign. This launch is a big moment for us, not only because we’re expanding our 남성복 line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit.”
The cowboy-inspired campaign sets the tone for a new era of SKIMS Men, combining luxury, functionality, and cultural relevance. Fans can explore the full collection 여기 when it officially drops on the SKIMS website on August 21.
Images Courtesy of SKIMS
다른 캠페인 소식 스텔라 맥스웰, 헌자 G 코어 컬렉션 캠페인 2025 추진
