Following its recent sneaker launch, Los Angeles-based lifestyle brand ALO returns with a highly anticipated release. Collaborating with Kendall Jenner, the Fall 2025 campaign highlights the empowering message: “Luxury Is Wellness.”

Shot on location at the stunning Amangiri resort in Utah, the campaign features Jenner embodying stillness and strength. Scenes include horseback travel through nature and mindful, intentional movements, visualizing luxury as a holistic state of wellbeing. Central themes of the campaign focus on freedom, space, and ease, all tied to the authentic meaning of true luxury.

Jenner played a significant role in shaping the campaign’s creative vision, drawing from her minimalist style and deep commitment to wellness. The campaign spotlights the Core Collection, a carefully curated capsule of 10 ALO essentials handpicked by Kendall Jenner herself.

In her own words, Jenner shares:
“ALO’s philosophy around wellness truly reflects how I try to live, being intentional and caring for myself from the inside out. Whether I’m traveling, on set, or recharging at home, I always return to the small rituals that keep me grounded. That’s exactly what ALO represents. I’ve been connected to the brand for years, so collaborating on this campaign, especially in such a beautiful and peaceful setting, made it even more meaningful.”