Jennifer Lopez Epic Times Square Performance At Dick Clark’s New Year’s Rockin’ Eve and Wash Away 2020!
Jennifer Lopez closed out 2020 with a stellar performance right before the clock struck midnight at Dick Clark’s New Year’s Rockin’ Eve. The performance opened on the JLo Beauty MTA train, bringing Lopez back to her roots but in a different way as the train was completely wrapped inside and out in JLo Beauty.
Lopez’s performance continued on to the main stage where she sang hit songs, ‘Waiting For Tonight,’ ‘Dream On,’ and ‘Dance Again’. Tonight, was also the live debut performance of her brand-new single ‘In The Morning.’
The S Shuttle train will also be running between Times Square and Grand Central until February and features ultra-fast scanning Flowcodes that scan to a JLo Beauty branded Flowpage, giving consumers instant and direct access to shop products from the line, see exclusive content, share their contact info and follow her social accounts, all in one seamless mobile-first landing page experience.
Following her New Year’s Rockin’ Eve Performance to help ring in the New Year, Jennifer hosted a “virtual after-party” washing away 2020 and celebrating a new year full of hope, health, happiness, and limitless possibilities, including the launch of the highly anticipated JLO BEAUTY. To join this zoom, Jennifer shared a link to her fans who text with her on Community on a first-come, first-served basis.