Hitmaker Multi-Platinum Producer Tay Keith Ignites 2025 With 2 New Records:
Travis Scott’s Explosive New Single ‘4×4,’ Which Just Debuted At The College Football National Championship
And Saint Jhn’s New Track “Poppin” From His Upcoming Album Festival Season
Travis Scott Watch Performance ここ
Listen & Watch Travis Scott 4×4′ Single ここ
Listen To Saint Jhn “Poppin” Single ここ
January 24, 2025 – 今日は GRAMMY-nominated, multi-platinum producer Tay Keith rings in 2025 with the release of two highly anticipated singles, setting the stage for an explosive year. He teams up with global superstar and continued collaborator トラヴィス・スコット にとって “4×4” and fellow GRAMMY-nominated artist SAINt JHN on the electrifying hit “Poppin” from his forthcoming album Festival Season. These two tracks showcase Tay Keith’s signature production style, blending hard-hitting beats with unforgettable melodies that are sure to dominate airwaves and your favorite playlists.
The excitement surrounding the release of “4×4” reached impeccable heights when Scott teased the track just days before its unveiling. A cryptic Instagram post built fan anticipation, setting the stage for an unforgettable debut. The electrifying performance took place during the halftime show at the College Football Playoff National Championship game at Atlanta’s Mercedes-Benz Stadium. Accompanied by a dynamic marching band, Scott commanded the stage as the brass and synth-driven trap anthem roared through the stadium. The band’s choreography was impeccable, highlighted by a trombone player dramatically shooting flames into the air. To top it off, Scott launched exclusive “4×4” merchandise, pledging 100% of the proceeds to Direct Relief’s California Fire Relief efforts, adding even more significance to the track’s release.
Additionally, Tay Keith’s influence on SAINt JHN’s “Poppin” is a testament to his production prowess, blending high-energy beats with smooth, layered soundscapes that perfectly complement SAINt JHN’s bold, captivating delivery. The collaboration highlights Tay Keith’s versatility as a producer, effortlessly transitioning from the hard-hitting energy of “4×4” to the dynamic vibe of “Poppin.” As the track builds anticipation for JHN’s upcoming Festival Season album, Keith’s unmistakable touch ensures that it will resonate with both longtime fans and newcomers alike, further solidifying his place as one of the industry’s most sought-after producers.
Tay Keith has had a recent year of remarkable success as he received R&B/Hip-Hop Producer of the Year にて。 2024 BMI Awards, marking his third win in the category. Tay Keith was also recognized on Forbes’ 30 Under 30 list for his influential impact on hip-hop and his dominant presence in the industry since the start of his career. Tay Keith kicks off the year strong with his third collaboration with トラヴィス・スコット, having previously worked on the Certified Diamond hit ‘Sicko Mode’ and the Platinum-certified track ‘Meltdown’. His influence spans both emerging and established hip-hop talent, with his standout contributions to St. Louis rapper Sexyy Red’s rise to fame. In August, two of her tracks, “Get It Sexyy"と"Pound Town,” produced by Keith, earned Gold and Platinum RIAA certifications, respectively. As the executive producer of her breakout hits “Pound Town," "SkeeYee,” as well as her latest project, ‘In Sexyy We Trust", Keith has been a driving force behind her meteoric success. Recently, セクシー・レッド claimed her first #1 on the US Urban Radio chart with the Tay Keith-produced “Get It Sexyy,” while her track “U My Everything” continues to climb the Billboard Hot 100. With the unparalleled ability to craft chart-topping hits across genres, Keith continues to cement his influence in the music industry, earning him recognition for both his artistry and production expertise.
ABOUT TAY KEITH
Brytavious Keith Chambers, better known by his stage name Tay Keith, is a Grammy-nominated record producer from Memphis, Tennessee. He became a hometown hero for producing tracks by popular Memphis rappers like Yo Gotti, Blac Youngsta, Moneybagg Yo, and more. Tracks like “Gang Gang” and “ Birthday” helped him make a name for himself in the Memphis 音楽 scene. His breakout hit which granted him worldwide fame was BlocBoy JB and Drake’s hit single “Look Alive” Keith went on to work with Drake on multiple occasions, further increasing his popularity. Keith’s biggest hit to date, Travis Scott and Drake’s “SICKO MODE,” peaked at #1 on the Billboard Hot 100. “Look Alive”, “Nonstop”, and “SICKO MODE” have all been certified multi-platinum since their releases. “SICKO MODE” was also nominated for a Grammy for “Best Rap Song” at the 61st Annual Grammy Awards.
