Besselco Welcomes You to Experience the Groundbreaking Science Behind K Beauty by Introducing New Technology and Revolutionary Product Innovation at the
21st Edition of Cosmoprof North America Exhibition
Besselco highlights Madeca Derma, Centillian24, and W. Dressroom New York as an exhibitor at the country’s leading B2B beauty trade show
にて。 Mandalay Bay Convention Center, July 23 – 25, 2024
Las Vegas, NV – (July 10th, 2024): Besselco connects the United States with ahead-of-the-curve global beauty innovation. With a 30+ year history based in science and as a leader in the ever-growing realm of K Beauty their keen focus on pharmaceutical versus cosmeceutical grade ingredients and technologies aims to meet and transcend the growing needs of US consumers. Besselco is delighted to share that they will be attending America’s leading B2B beauty trade show, Cosmoprof North America 2024 at Mandalay Bay Las Vegas, scheduled for July 23-25, 2024. During the exhibition, Besselco will showcase its key brands and their revolutionary innovations, offering insightful solutions to meet the unique needs of specialized professional retailers, mainstream retailers and distributors alike.
Besselco Booth #13102 – Based in science, Besselco’s history of incubating and launching proven, functional, and safe K Beauty brands is celebrated at Cosmoprof North America 2024. Featuring groundbreaking skin care device demonstrations and procedures designed for professional use at top-tier Medspas and upscale spas/hotels, as well as 1st to market at-home devices for retail channels.
Centellian 24 Booth #12087 - Centellian24 offers cosmeceutical solutions for everyday skin routines, no matter the concern, at an open and accessible price point for larger distribution outlets. From protection against environmental factors, total anti-aging effects, or pigmentation correction leading to bright, clear beautiful skin –– Centellian24 and their 50+ years of experience offering science-based solutions. Interact with their full portfolio including Vital Serum, Mela Capture, Wrinkle Stick and their incredibly popular Madeca Cream. With over 50 million units sold within Korea’s population of 40 million, Centellian24’s reputation as a medicine cabinet staple is not to be missed.
W.DRESSROOM Booth #12103 - W. Dressroom New York offers functional fragrances that stand apart from the common purse-sized spritz. More than a perfume, W. Dressroom New York takes globally inspired innovation, trend right olfactory expressions and creates an anti-bacterial and hypoallergenic spray perfume that eliminates odors instead of masking them. A clean beauty fan favorite, each fragrance is water-based, 99% anti-bacterial, long-lasting & oil free making them safe for fabrics, skin and the environment alike. A Cosmoprof Shortlist 2023 and Scents With Benefits awardee, W. Dressroom New York is poised to be a must-see at this year’s trade show. With over ten million sold in Korea, W. Dressroom New York is a frontrunner in popular fragrance amongst the country’s trend-setting Gen Z and Alpha Gen set. Explore the incredible range of body and home products, experience the wide array of scents and create a layered fragrance of your very own by blending W. Dressroom New York’s Dress & Living Perfumes for yourself.
MADECA DERMA Booth #13086 – As pioneers in the cosmeceutical space and winner of the 2023 CosmoProf Hi-Science Award, Madeca Derma has over 50 years of global innovation under their belts. With a legacy of treatments clinically validated by technology and the use of time-honored natural ingredients, Madeca Derma holds multiple patents for ingredients, formulations, and unique delivery technologies. Using this advanced biotechnology, from a top Korean pharmaceutical company, makes the science-driven results of sustainably sourced skincare a reality. “If Apple created a skin care line, this would be it,” says Naturally, Danny Seo. Their premium at-home solutions with results that parallel clinical medspa treatments are cutting-edge luxury innovation intended to be used in the comfort of your own space. Experience and interact with the entire range including their cutting-edge MicroBiome Ampoules, the world’s first skin-derived microbiome serum that displays the effects of a healthy, functioning microbiome right before your eyes. See for yourself how these specialty scientific solutions can set your assortment apart from the rest.
Connect with Besselco at the esteemed Cosmoprof North America 2024 Trade Show at Mandalay Bay Las Vegas July 23-25, 2024. Attendees looking to experience and interact with demonstrations and procedures are encouraged to visit the designated booths and discover visionary skincare solutions first hand.
について Besselco:
By leading beauty trends and introducing new ingredients and technology, Besselco connects the United States with ahead of the curve global beauty innovation. Based in science and a leader in the ever-growing realm of K Beauty their focus stays steadfast on clean sustainable formulated products with naturally sourced ingredients. With a 30+ year history of incubating and launching proven, functional, and safe K Beauty brands into the US, Besselco introduces pharmaceutical versus cosmeceutical grade ingredients and technologies that aim to meet and transcend the growing needs of US consumers.
About Madeca Derma:
Stepping into the transformative world of Madeca Derma means embarking on a journey of skin rejuvenation like never before. With over 50 years of cutting-edge innovation and a commitment to sustainably sourced, science-driven skincare, Madeca Derma is revolutionizing the beauty industry from the ground-up. Their advanced biotechnology, developed by Dongkook Pharmaceutical, sets the stage for a luxurious at-home experience that rivals clinical medspa treatments, all while prioritizing the health of your skin and the environment. By meticulously selecting and preserving natural ingredients, free from harmful chemicals, Madeca Derma crafts formulations that elevate your skincare routine to new heights. From gentle botanicals to their ground-breaking Microbiome serum, each product is meticulously crafted to promote a healthy skin microbiome and unveil radiant, protected skin from within. Led by a team of industry leaders such as Colleen Baren, Head of Sales at Besselco, Madeca Derma’s unwavering dedication to excellence and innovation ensures that each product is not just a skincare solution, but a powerful transformation that redefines beauty standards. It’s time to embrace the future of skincare with Madeca Derma and witness the unparalleled results that only the perfect harmony of science and nature can deliver. For further information please visit madecaderma.com and follow us on @madeca_derma.us. Available at Madeca.com, amazon.com, ShopHQ
About W. Dressroom New York:
Promising an immersive olfactory experience, W. Dressroom New York delivers with a gamut of functional fragrances that are not only right on trend but that go above and beyond your average purse-sized spritz and lotions. More than a perfume, W. Dressroom New York takes globally inspired innovation to create anti-bacterial and hypoallergenic products that eliminates odors instead of masking them. A clean beauty favorite, each fragrance is water-based, 99% anti-bacterial, long-lasting & oil free making them safe for fabrics, skin and the environment alike. A popular choice amongst the country’s trend-setting Gen Z and Alpha Gen set, W. Dressroom and its list of award winning fragrances offer a one-of-a-kind customized experience that celebrates genderless individual expression. For further information please follow us at @w.dressroomusa. Available at wdressroomusa.com, Amazon.com: W.Dressroom, W.Dressroom – Walmart.com Sprouts, Flip, TikTok, ShopHQ
About Centellian24:
With nearly half of a century of extracting powerful botanicals and formulating high performance skincare and hundreds of millions in sales in South Korea, Centellian24’s proven skin efficacy and effects continue to completely transform derma care. Their best-selling product and a medicine cabinet necessity, Madeca Cream, has sold over 50 million units within Korea’s population of 40 million. It’s secret to success is the patented, TECAnology™ which harnesses the power of Centella Asiatica. Sourced responsibly from Madagascar, this powerhouse of an herb has thousands of years of anecdotal evidence supporting its use for healing wounds, reducing inflammation, boosting hydration and slowing signs of aging. Since 1968, Centella Asiatica has been researched and implemented under the strict quality standards of the skin science experts at Dongkook Pharmaceutical. With multiple patents for ingredients, formulations and delivery technologies, they produce only the highest-quality skincare products in the K-Beauty space.
About Colleen Baren: Head of Sales, Besselco
A beauty industry powerhouse, Colleen brings twenty years of experience to Besselco. Comfortable managing portfolios in the hundreds of millions, she’s no stranger to global growth and complex problem-solving but surpassing revenue goals is just a piece of what she brings to the table. Forging new paths to cultivate creative collaboration and fostering strong relationships within and beyond her immediate teams is her specialty. A melding of individual empowerment and a group focused problem-solving environment, her ability to provide clear and concise direction while tapping into team member’s collective IQ has proven invaluable. Her ability to see the big picture is best described by her favorite quote, “Never get so busy making a living that you forget to make a life” – Dolly Parton. A world traveler, avid volunteer, country music fan and sports enthusiast Colleen resides in Illinois with her husband Geoff of 23 years and her 5 year old Chocolate Labrador Nash.
