Karl Lagerfeld introduces its Fall/Winter 2025 campaign, From Paris With Love, starring no less than Paris Hilton. The concept is a playful nod to Hilton’s surname as much as it is to the maison’s Paris heritage-offering a story full of glamour, irony, and unapologetic attitude.
Hilton, a global pop-culture phenomenon and one of the world’s earliest influencers, has set the mode zeitgeist for decades. From that unforgettable 21st birthday sequined dress in 2002 to Juicy Couture onesies that dominated a decade, her style has served as a cultural touchstone. Two decades later, Hilton’s shift from businesswoman, mom, and activist brings new depth to her persona, making this collaboration both unexpected and inevitable.
The campaign channels Karl Lagerfeld’s signature irreverence and sophistication, celebrating individuality and authenticity. “She and Karl have each defined eras in their own distinct ways,” notes CEO Pier Paolo. Hilton echoes the sentiment: “I’ve always admired his rebellious spirit. Being part of this campaign, which embraces playfulness and self-expression, feels like a natural fit.”
Photographed in dramatic black and white by photographer Chris Coll, his third campaign for the house, the images honor Lagerfeld’s timeless codes while reintroducing Hilton in a modern perspective. The whole campaign will be topped off by an eagerly awaited landasan pacu show during Pekan Mode Paris on October 1, 2025.
Images Courtesy of Karl Lagerfeld
In other campaign news, Givenchy Winter 2025 Campaign Under Creative Director Sarah Burton
