Versace released its fall 2026 advertising campaign, titled Versace Obsessed, Chapter II, on July 31, with photographer Steven Meisel and campaign creative director Ferdinando Verderi leading the production. The work was published as the house undergoes a creative leadership transition, with Pieter Mulier confirmed as incoming creative director. The campaign features models Saar Mansvelt Beck, Alaina Rae, Elodie Guipaud, Bai Ruien, and Wiley Rhoads, styled by Karl Templer.
The campaign delivers both a still photography series and a film component, with Jeremy Hall serving as director of photography on the film. Set designer Mary Howard constructed the environments, which position each model within a flat-lay composition of वर्साचे archive materials – Vanitas volumes, Medusa iconography, vintage Vogue editions, campaign posters, and books on Greek mythology and Italian history. Guido Palau handled hair, Pat McGrath oversaw makeup, Jin Soon Choi served as manicurist, and Julia Lange directed casting.
The visual strategy centers on the house’s archive as a physical environment. Each image places a model reclining or lying flat on a richly colored surface – royal blue, deep red, plush purple, grass green, and dark brown – surrounded by a curated density of brand objects. The compositions function as living inventories of Versace’s visual history, with the Medusa head appearing across handbags, book covers, embossed medallions, and shirt hardware throughout the series.
The clothing and accessories in the campaign span the fall 2026 collection’s range. Key looks include cherry-red leather trousers with moto-inspired quilted paneling and silver-tone zipper hardware, paired with a white halter-neck bodysuit; a deep royal blue velvet mini-dress with a crystal-encrusted silver brooch at the cuff; a white cotton poplin shirt with gold Medusa stud buttons layered under a cropped black leather waistcoat, worn with the same red leather trouser silhouette; a black leather jacket with gold Baroque-patterned stud embellishment paired with royal blue corduroy trousers; and a black leather mini-dress with multiple gold-buckle belt hardware at the waist. The color palette across the campaign – cobalt blue, arterial red, acid green, deep violet, and lacquered brown – applies a high-contrast charge to the archive imagery surrounding each look.
Accessories carry significant commercial weight across the five images. A structured black leather bucket bag with a gold Medusa medallion appears in multiple frames. A baroque-embroidered clutch with a gold Medusa closure, a multi-colored embroidered rectangular pouch, and a black leather envelope clutch with gold baroque embroidery extend the accessories range. Crystal-embellished black pumps and gold-toned chain-link bracelets complete the styling across the cast.
Templer’s styling integrates the collection’s fabrication range – leather, velvet, corduroy, cotton poplin – within the archive-heavy compositions without isolating individual pieces as hero products. The approach reflects a campaign strategy oriented toward brand equity reinforcement rather than direct product promotion, using the density of Versace’s visual history to contextualize the fall collection within the house’s broader identity.
The campaign’s conceptual framework positions the fall 2026 collection as a subject of study rather than a seasonal statement. The models function as temporary custodians of the house’s visual language, surrounded by evidence of the Gianni and Donatella Versace years. A secondary campaign component, titled La Vacanza, extends the archive-immersion concept into a lighter register, incorporating sunlit imagery alongside the primary series.
Versace operates within the Capri Holdings portfolio alongside Michael Kors and Jimmy Choo. The house’s fall campaign arrives as Capri navigates a period of strategic repositioning across its brand portfolio, with Versace’s creative transition representing the most significant leadership change within the group. A campaign that draws explicitly on the house’s archive – rather than projecting a new creative direction – reflects a deliberate strategy of brand equity preservation during the handover period.
The Versace fall 2026 collection is available through Versace’s retail network and at versace.com. Pricing was not disclosed in campaign materials.
The release of Versace Obsessed, Chapter II during a confirmed creative transition is a calculated institutional move. By deploying Meisel – one of पहनावा‘s most commercially reliable photographers – alongside a concept rooted in the house’s own history, Versace signals continuity to its wholesale and retail partners while leaving the brand’s aesthetic direction open for Mulier to define. How the incoming creative director responds to the archive-heavy positioning established by this campaign will be among the most closely watched creative decisions in the विलासिता sector heading into 2027.
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