Guenther Steiner Partnership with F1 Miami Grand Prix 2024

Guenther Steiner Amplifies the Thrill of Formula 1 in Miami as Ambassador for the 2024 Grand Prix


The Formula 1 Miami Grand Prix 2024 is set to transcend previous expectations, blending the electrifying world of F1 racing with the vibrant culture of Miami, Florida. This year, the event proudly announces its partnership with one of motorsport’s most distinguished figures, Guenther Steiner, as an Ambassador, enhancing the grand spectacle that awaits fans at the Miami International Autodrome from May 3-5.

A Fierce Advocate for F1’s American Dream

Guenther Steiner’s journey in the realm of motorsports is nothing short of legendary. With nearly four decades of experience, his role extends beyond being the former Team Principal of the Haas F1 Team; Steiner is a visionary who foresaw Formula 1’s colossal potential in America long before its boom. His partnership with the Formula 1 Miami Grand Prix serves as a testament to his dedication to the sport’s growth in the United States, a country he has called home for 18 years.

Guenther Steiner Elevates F1 Miami Grand Prix 2024
Guenther Steiner, Team Principal, Haas F1 in the paddock during the F1 Miami Grand Prix on Saturday, May 7th, 2022 in Miami Gardens, Fla. (Zak Mauger/LAT)

The Miami Grand Prix: A Fusion of Spectacle and Speed

The Miami Grand Prix has swiftly emerged as one of the most anticipated races on the F1 calendar, known for its thrilling races, luxury hospitality, and fan-centric experiences. This event is not just a race; it’s a celebration of Formula 1’s global allure and the unique vibrancy of Miami culture. This year’s edition is even more special as Miami joins the elite list of venues hosting an F1 Sprint, promising a weekend brimming with non-stop action.

Steiner’s Role: Elevating the Grand Prix Experience

Stepping onto a new track, Steiner shifts gears to team up with the exhilarating FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, set to ignite the Miami International Autodrome from May 3-5. Fresh off a decade-long drive as the Team Principal of the US-owned Haas F1 Team, Steiner’s new role will turbocharge the race weekend, promising fans heart-racing appearances both on and off the circuit. With 18 years of American dreams fueling his journey, from running a high-octane composites business in the automotive/motorsport arena to laying down the foundation of the Haas F1 Team, Steiner has been in the front seat, witnessing the sport’s meteoric rise stateside. His tenure as Team Principal has given him a front-row view of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX’s seamless execution, marking it as a championship event that’s quickly becoming a highlight on the global F1 calendar.

“I’m excited to serve as an Ambassador for the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, which has become one of my favorite races of the year,” said Guenther Steiner. “I’ve seen first-hand the incredible growth Formula 1 has had in the United States and it has so much potential to continue growing, especially with races like Miami as part of the circuit. The event, which reflects the bold vision of the organizers, pairs American spectacle and F1 racing with a vibrant atmosphere at the track and throughout the city itself. I can’t wait to work with the team this May for what is guaranteed to be another fantastic event.”

A New Chapter in Miami

The partnership between Steiner and the Miami Grand Prix underscores a mutual commitment to pushing the boundaries of what a Formula 1 event can offer. Tyler Epp, President of the Formula 1 Miami Grand Prix, highlighted Steiner’s broad appeal: “Guenther has become a household name with F1 fans of all ages and is a perfect Ambassador for our race,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “He embodies the competitive spirit of the sport and has a clear vision of what F1 in America can be. Having someone with his experience, reputation, and candor attached to our event will undoubtedly add to the excitement and elevate race weekend to a new level. Guenther understands the cultural relevance of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX and we’re excited that he has chosen Miami as the race he wants to help promote.”

The Road Ahead

As the Formula 1 Miami Grand Prix 2024 approaches, anticipation builds for what promises to be an unforgettable weekend of racing, entertainment, and innovation. With the addition of Guenther Steiner to the team, the event is set to not only showcase the pinnacle of motorsport but also celebrate the spirit of competition, camaraderie, and the relentless pursuit of excellence that defines Formula 1.

Fans eager for the adrenaline-fueled action can secure their tickets or find more information about the event at As Miami prepares to welcome the world, the stage is set for an event that encapsulates the thrill of Formula 1 racing and the unique charm of Miami, all under the guidance of one of the sport’s most iconic figures.

This partnership marks a significant moment in the trajectory of Formula 1 in America, heralding a new era where the sport’s legacy and future converge in the heart of Miami. The Formula 1 Miami Grand Prix 2024 is not just a race; it’s a milestone in the sport’s journey, inviting fans to witness history in the making.

Guenther Steiner Elevates F1 Miami Grand Prix 2024


The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, established in 2022 on the FIA Formula 1 World Championship calendar, is the premier culmination of world-class racing, fan experience, entertainment, and hospitality, located in the heart of Miami Gardens, Florida. Recognized as Best New Event of 2022 by Sports Business Journal, the event is hosted by South Florida Motorsports (SFM) at the Miami International Autodrome, a 19-turn, 3.36-mile track within the complex of Hard Rock Stadium, the home of the Miami Dolphins NFL team.

In its first two years, the race attracted more than 240,000 attendees across both weekends and provided an additional tourist boost and economic impact to local businesses in the greater Miami region totaling $798 million. SFM and Formula 1 have also worked closely to engage with and support the local Miami Gardens community, providing over 1,500 tickets for residents, creating a STEM education program through F1 in Schools, offering event internships for local students, and featuring several community restaurants on Campus during race weekend each year.



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