Formula 1 Crypto.com Miami Grand Prix Partners with Bonhams Cars for Exclusive Live Auction
South Florida Motorsports (SFM), the visionary minds steering the wheels of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024, proudly announces an exhilarating collaboration with the esteemed international auction powerhouse, Bonhams|Cars. This partnership comes to life through an exclusive live auction slated to electrify the race weekend.
- FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX Announces Exciting New Partnership with Bonhams|Cars, the Renowned International Collector Car Auction House.
- Bonhams|Cars is set to host an electrifying live auction, led by Managing Director Maarten ten Holder, right in front of the podium and on the track at the Miami International Autodrome during this year’s race on Saturday night.
- Experience the showcase of cutting-edge modern supercars and Formula 1 race cars at the Miami Campus throughout the weekend of May 3-5, 2024.
On-Track Extravaganza: Auctioning Automotive Masterpieces
Taking center stage on the iconic Miami International Autodrome, the live auction, led by Bonhams|Cars Managing Director Maarten ten Holder, unfolds on Saturday, May 4. Invited guests, dedicated clients, and car connoisseurs will witness approximately 25 collector cars gracefully parading onto the racetrack for a spectacle like no other. Throughout the weekend, race enthusiasts can explore these automotive gems around the Miami Campus.
Embracing Miami’s rich car culture, Bonhams|Cars will showcase a curated collection of top-tier supercars and legendary Formula 1 racecars. This synergy between the esteemed auction house and the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX promises an automotive spectacle that resonates with the vibrant spirit of Miami and the wider South Florida region.
Tyler Epp’s Enthusiastic Note: Unveiling the Perfect Match
Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, expresses excitement, stating, “We are thrilled to announce our new partnership with Bonhams|Cars. The opportunity for enthusiasts to own a piece of this special collection adds further allure to the on-track action at this year’s GRAND PRIX.”
“We are delighted to announce our partnership with the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX that combines the high-energy of Formula 1 competition with the vibrancy of the city of Miami,” stated Maarten ten Holder, Managing Director of Bonhams|Cars, who will lead the auction. “Formula 1’s popularity continues to surge in the US, as does car culture in Miami, making this the perfect marriage; we expect the auction of contemporary and modern supercars to tap into this enthusiasm. This collaboration celebrates the passion that fuels car lovers and collectors – from experiencing these vehicles being pushed to their limits on the track to the pride of owning a piece of automotive excellence.”
Bonhams|Cars: Driving the Auction Experience
Part of the esteemed Bonhams global network, Bonhams|Cars hosts 17 live auctions annually, participating in significant concours globally. Renowned for expertise and quality, the auction house promises a thrilling auction of contemporary and modern supercars that taps into the fervor of Formula 1 and Miami’s dynamic car culture.
After two triumphant races, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX emerges as a pinnacle event, seamlessly blending luxury hospitality, exhilarating racing, and an immersive fan-focused experience. Marking its third year, the Grand Prix positions Miami as one of only six venues to host an F1 Sprint in 2024, guaranteeing three days of fierce Formula 1 action. Miami will also host a round of the exciting new F1 Academy, designed to discover the next female F1 star.
In the heart of Miami, where speed meets sophistication, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX and Bonhams|Cars unite to redefine the thrill of automotive excellence. Buckle up for a weekend that promises to be a symphony of roaring engines, screeching tires, and the intoxicating scent of high-octane dreams.
About Formula 1 Crypto.com Miami Grand Prix
The Formula 1 Crypto.com Miami Grand Prix, inaugurated in 2022 as part of the FIA Formula 1 World Championship calendar, stands as the pinnacle of elite racing, unparalleled fan experiences, entertainment, and hospitality. Nestled in the vibrant heart of Miami Gardens, Florida, this event, hosted by South Florida Motorsports (SFM) at the Miami International Autodrome, unfolds on a 19-turn, 3.36-mile track within the esteemed Hard Rock Stadium complex, home to the legendary Miami Dolphins NFL team.
Celebrated as the Best New Event of 2022 by the Sports Business Journal and now approaching its third year, the Grand Prix has left an indelible mark. Drawing over 240,000 attendees in its initial two years, the race has not only invigorated the local economy but also garnered acclaim for its positive impact, contributing a substantial $798 million to businesses in the greater Miami region.
SFM and Formula 1 have been proactive in fostering community engagement, extending support to the Miami Gardens community through initiatives such as offering 1,500 tickets for residents, establishing a STEM education program via F1 in Schools, providing event internships for local students, and featuring 14 local minority-owned restaurants on Campus during the race weekend annually.
About Bonhams|Cars
Bonhams|Cars stands as a distinctive platform, offering a unique array of live, online, and private avenues for the buying and selling of collector cars. With over three decades of experience as the premier automotive auction house, it has cultivated platforms marked by trust, reliability, and transparency. The global network of Bonhams, renowned for centuries for its expertise and quality, encompasses Bonhams|Cars, ensuring an unrivaled global reach and specialized regional support.
Conducting 17 live auctions annually, Bonhams|Cars actively participates in major concours worldwide and seizes unique selling opportunities at international events. As the official auction partner of the Formula 1 Paddock Club™, it adds prestige to events like the 2023 Formula 1® Etihad Airways Abu Dhabi Grand Prix. With dedicated motoring departments spanning London, Paris, Los Angeles, New York, Brussels, and more, Bonhams|Cars boasts a world-class team proficient in vintage cars, racing motorsport, automobilia, and motorcycles. At Bonhams|Cars Online, formerly The Market by Bonhams, clients experience fast, expert, accurate, and agile single-car auctions 24/7.
