Tory Burch, Diane von Furstenberg, and Fabiola Beracasa Beckman co-host a star-studded cocktail to mark the entrepreneur’s debut book launch
On a Tuesday evening, April 14, in Manhattan, the city’s fashion, media, and business worlds converged to celebrate one of the most anticipated books of the season. Serial entrepreneur Emma Grede — founding partner of SKIMS, CEO of Good American, and Forbes’ America’s Richest Self-Made Women honoree — marked the launch of her debut book, Start With Yourself: A New Vision for Work & Life, with an intimate cocktail that felt less like a standard book party and more like a genuine gathering of community.
The evening was hosted by Tory Burch at her New York apartment, alongside fashion legend Diane von Furstenberg and Fabiola Beracasa Beckman. Remarks from Grede and her co-hosts set the tone — candid, purposeful, and warmly personal — before giving way to cocktails, canapés, and the kind of fluid, unhurried conversation that rarely happens in a city that is always rushing somewhere.
“Bringing this group together to celebrate Start With Yourself feels incredibly meaningful. The book is rooted in the idea that real change begins internally but is amplified through community.”
— Emma Grede
Learn more about Start With Yourself and order your copy HERE
Grede’s book challenges what she calls “Old Thoughts” — the stale, unexamined rules baked into our culture around ambition, money, and work-life balance. Her argument: these aren’t universal truths, they’re biases and system errors. Unlearning them, she insists, is the first step toward genuine control over how you live and build. The evening’s energy bore that message out — it was a room of people who had, in various ways, written their own rules.
Among the evening’s guests
Gayle King, Law Roach, Sophia Bush, Ashlyn Harris, Ego Nwodim, Derek Blasberg, Wendi Murdoch, Natalie Massenet, Stephanie Horton, Rachel Scott, Huma Abedin, Joseph Altuzarra, Selby Drummond, Jamie Tisch, Bethann Hardison, Jenna Lyons, Samira Nasr, June Ambrose, Athena Calderone, Brett Heyman, Cassandra Grey, and others.
On the road: the book tour
Apr 15 · New York
Adler HallIn conversation with Martha Stewart, with a special appearance by Charlamagne tha God
Apr 17 · Los Angeles
United Theatre on BroadwayIn conversation with Tracee Ellis Ross
Apr 18 · San Francisco
August HallIn conversation with Bozoma Saint John
Apr 21 · Chicago
The Den TheatreIn conversation with Kandi Burruss
Apr 23 · Washington, DC
The Howard TheatreIn conversation with Kaitlan Collins
Apr 24 · Boston
City Winery BostonIn conversation with Misty Copeland
Apr 25 · Atlanta
Center StageIn conversation with Sarah Jakes Roberts
Apr 30 · London
Hackney EmpireIn conversation with Jay Shetty
find the tour tickets HERE
About Emma Grede
British entrepreneur Emma Grede is the founding partner of SKIMS — valued at $4 billion and named one of TIME‘s 100 Most Innovative Companies — and co-founder and CEO of Good American, the B-Corp certified denim brand widely credited with advancing inclusivity in fashion. She serves on the board of the Obama Foundation and has appeared on Forbes‘ America’s Richest Self-Made Women list every year from 2022 to 2025. Her newest venture, Off Season, a sports apparel brand co-founded with designer Kristin Juszczyk, launched in 2025 in partnership with the NFL and Fanatics. Start With Yourself is available now at emmagrede.com.
