EPINGLER

EPINGLER

Epingler (에핑글러) is a Korean fashion label founded by designer Lee Hye-yeon (founded 2019, launched commercially in 2020), whose ethos is summed up in the brand statement “EPINGLER makes clothes worth keeping.” Design begins with the fabric — high-quality materials whose textures and colors inspire every silhouette — and each piece is approached with time, sincerity and meticulous craft, pairing stable structures with distinctive accent details. Lee describes the work as “emotional, experimental, practical and rooted in care,” creating sophisticated pieces that enhance individuality without overwhelming it.

The brand made its Hong Kong debut through Lane Crawford’s “Seoul Fashion Market” pop-up, a collaboration with Victor Showroom, the sales and consulting agency that champions Korean designers internationally, and it is stocked at ITEMS Paris. At Seoul Fashion Week 2027 S/S, Epingler presents in the presentation format at DDP Seoul-On (10:30–16:00), giving buyers and press an up-close engagement with the collection’s fabric-led design language. The label’s quiet, craft-driven positioning distinguishes it among the season’s emerging names.

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