For Fall 2026, Tommy Hilfiger turns his former home – the legendary Plaza Hotel – into a guest house for the city’s most magnetic cast, and makes the case that the best fashion story is the one that could only happen in New York
There is a particular kind of New York magic that lives in the lobby of The Plaza. It is the magic of a room where Marilyn Monroe once held court and Frank Sinatra hummed through the corridors, where The Beatles and The Rolling Stones checked in as the world’s loudest houseguests, and where, for more than a decade, a young designer named Tommy Hilfiger made his home. To walk through those doors is to walk into a century of chance encounters – the kind of collisions that only happen in a city that never sleeps.
For Fall 2026, Tommy Hilfiger has thrown those doors wide open again. The new campaign, “Only in New York,” installs global brand ambassador ট্র্যাভিস কেলেস as guest in residence at The Plaza, and surrounds him with a cast that reads like a guest list for the city’s most impossible dinner party: গিগি হাদিদ, JISOO, Peggy Gou, Frances Tiafoe এবং Carmelo Anthony, joined by Tommy and Dee Hilfiger themselves. Together, they embody the campaign’s thesis – that style is shaped as much by warmth and connection as by what you wear.
A Homecoming in the Heart of the City
জন্য টমি হিলফিগার, The Plaza is not a set. It is a chapter. He lived at the legendary address for more than a decade, and the campaign arrives as a kind of homecoming – a return to the setting that shaped his New York life and, in his own words, “one of those rare places where the greats of pop culture have crossed paths for generations.”
“Returning to The Plaza feels like a homecoming,” Hilfiger said. “The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today. Bringing Travis and this incredible cast together felt like celebrating everything I love about the city – its optimism, charisma and endless sense of possibility.”
Kelce, for his part, is fully in on the fantasy. “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” he said. “There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
A Cast That Only New York Could Assemble
The lineup reads like a roll call of the city’s creative energy. Ultimate Tommy Girl গিগি হাদিদ and brand ambassador JISOO bring their signature perspectives to modern prep, while global music phenomenon Peggy Gou, tennis star Frances Tiafoe and basketball legend Carmelo Anthony complete a roster that spans sport, style, music and entertainment. It is a group that captures the city’s defining quality: different worlds meeting in the same room, unexpected connections becoming part of everyday life.
The campaign continues the story Tommy Hilfiger began in Spring 2026, when he first opened the doors to his world with a campaign inspired by his Palm Beach home. For Fall, the narrative moves north – from the sun-drenched ease of Florida to the timeless architecture and spirit of The Plaza – celebrating a way of living defined by confidence, optimism and charm.
Prep Made Current: The Cable Knit Returns
At the heart of the season is the collection’s enduring hero: the cable knit sweater. Comfortable crewnecks and quarter-zip knits bring warmth and character, while the prep rugby returns in new proportions and elevated fabrications. The signature red, white and blue is expressed through rich seasonal color and archival detailing, and outerwear plays a defining role – from transitional mixed-media jackets to refined wool pea coats, car coats and softly padded layers built for changing temperatures. The varsity jacket remains a cornerstone, continuing its legacy as one of Tommy Hilfiger’s most recognizable icons.
It is “Prep Made Current” in full effect: American classics reimagined through richer textures, refined craftsmanship and a confident seasonal perspective – a wardrobe designed for the rhythm of city life.
Lots of brands can book a hotel. Tommy Hilfiger is doing something rarer: he is inviting you into the world that made him, and letting the city do the rest. In “Only in New York,” the campaign’s real subject isn’t the clothes – it’s the collision of people, place, and possibility that only happens when the doors of The Plaza swing open. And this season, everyone is invited.
The Tommy Hilfiger Fall 2026 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners. Join the conversation with #TommyHilfiger and @TommyHilfiger.
ছবি সৌজন্যে টমি হিলফিগার
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