MONSE celebrated the height of summer in the Hamptons on Saturday, August 8, with an intimate gathering hosted by Devorah Rose at a private Hamptons residence, featuring Malfy Gin spritz cocktails. The stylish afternoon brought together a notable group of fashion, entertainment, and social figures, including Sailor Brinkley Cook, Stacey Bendet, Jenny Mollen, Alexandra Richards, Alexander Hankin, Lilly Hartley, Princess Maria-Olympia of Greece and Denmark, Stefaniya Makarova, alongside Laura Kim and Fernando Garcia of MONSE for the summer affair.
The summer evening celebrated MONSE, bringing together leaders across fashion, entertainment, beauty, and culture for the brand’s Hamptons debut and presentation of their Pre-Fall 2026 collection.
Guests gathered to celebrate MONSE while enjoying the relaxed yet elevated atmosphere of a Hamptons summer afternoon. The private residence provided an intimate setting for guests to mingle and take in the festivities, bringing together a fashionable crowd for an afternoon of summer socializing.
Adding to the experience, Malfy Gin brought its signature Italian flair to the celebration with a vibrant Spritz cart, offering guests refreshing cocktails throughout the event, including the Malfy Rosa Sparkling Blood Orange Spritz and the Malfy Limone Lemonade Spritz. The Malfy experience complemented the Hamptons setting with a taste of the Italian coast, creating a standout cocktail moment for attendees.
Hosted in honor of MONSE Co-Founders and Creative Directors Laura Kim and Fernando Garcia, the evening celebrated the fashion house’s distinctive approach to modern American style দ্বারা transforming the space into an immersive expression of the house’s Pre-Fall world. Oversized sunflowers with their petals playfully plucked stood alongside tiered silver platters overflowing with cherries, echoing the collection’s hand-drawn cherry motif. Guests moved through the setting over seasonal cocktails and exceptional bites before discovering the collection through an intimate, private styling experience.
An artfully composed grazing table turned the evening’s menu into part of the installation, featuring tiered cherries, seasonal produce, artisanal cheeses, and endless Keluga caviar, with bites styled into an abundant still life using ingredients from FreshDirect, পাশাপাশি Bloom Natural Energy Drink.
The celebration served as a stylish summer toast to MONSE, with Malfy Gin’s Italian Spritz cart experience adding a festive, elevated touch to the afternoon.
The Vision Behind MONSE: Laura Kim and Fernando Garcia’s Design Legacy
Since founding MONSE in 2015, Laura Kim and Fernando Garcia have built a reputation for reimagining classic American sportswear through an unexpected, architecturally minded lens. The duo, who also serve as creative directors of Oscar de la Renta, bring a rigorous technical sensibility to MONSE, favoring deconstructed silhouettes, exaggerated proportions, and playful subversions of tailoring staples such as the button-down shirt and trench coat.
The label has become a favorite among a discerning clientele that includes editors, stylists, and celebrities drawn to its blend of wit and precision. MONSE’s Pre-Fall 2026 collection, previewed at the Hamptons gathering, continues this trajectory with hand-drawn cherry motifs and sculptural elements that nod to the brand’s ongoing dialogue between nostalgia and modernity.
By choosing the Hamptons for this presentation rather than a traditional showroom setting, Kim and Garcia signaled a deliberate shift toward experiential storytelling, allowing guests to engage with the collection in a lifestyle context rather than a purely commercial one. This approach reflects a broader industry trend in which designers increasingly favor immersive, narrative-driven presentations over conventional runway formats.
Devorah Rose’s Role as a Fixture of New York’s Social and Fashion Scene
As a longtime tastemaker in New York’s fashion and philanthropic circles, Devorah Rose has cultivated a reputation for curating gatherings that seamlessly blend high fashion with social intimacy. Known for her editorial background and event production expertise, Rose has hosted numerous industry moments that bridge designers, media, and cultural influencers.
Her involvement in the MONSE Hamptons celebration underscores her continued influence in shaping how fashion brands connect with elite audiences outside the traditional confines of Manhattan. Rose’s ability to draw a cross section of fashion, entertainment, and philanthropic figures to a single afternoon gathering speaks to her standing as a connector within New York’s social infrastructure.
Her events consistently emphasize atmosphere and detail, from floral installations to curated culinary pairings, reinforcing her signature approach of transforming private gatherings into fully realized brand experiences. This latest collaboration with MONSE and Malfy Gin further cements her role as a trusted collaborator for luxury brands seeking meaningful, high-touch activations.
Why the Hamptons Remain a Strategic Stage for Summer Fashion Events
The Hamptons have long served as a seasonal extension of New York’s fashion calendar, offering brands an opportunity to engage audiences in a more relaxed, intimate setting away from the city’s frenetic pace. For MONSE, staging its Pre-Fall 2026 presentation in this coastal enclave allowed the brand to reach an influential audience of tastemakers and collectors who split their summer between Manhattan and the East End.
Private residences in the Hamptons provide a controlled, editorial backdrop that lends itself to immersive installations, such as the sunflower and cherry motifs featured at the MONSE event. This setting also allows for more personal engagement between designers and guests, fostering deeper brand affinity than a traditional runway show might achieve.
Additionally, partnering with lifestyle brands such as Malfy Gin and FreshDirect reflects a growing trend of cross-category collaborations designed to enhance guest experience while reinforcing a cohesive seasonal narrative. These partnerships extend a brand’s visibility beyond fashion media into lifestyle and culinary coverage, broadening its cultural footprint during the summer months.
