Global lifestyle brand UGG® is proud to unveil its Fall/Winter 2025 campaign, starring internationally renowned supermodel Elsa Hosk. শিরোনাম “Iconic Design,” the campaign marks a bold new chapter for the brand, blending its signature comfort with elevated, fashion-forward styling.
Elsa Hosk, known for her effortless elegance and modern edge, brings a fresh energy to the campaign. Captured in a series of vibrant, editorial-inspired visuals, Hosk showcases UGG’s latest collection in a range of dynamic settings, from playful moments with oversized balloons to serene scenes in cozy fleece and ribbed knits.
Elsa embodies the spirit of the UGG woman, confident, stylish, and unapologetically herself. “This campaign is about celebrating iconic design through the lens of individuality and self-expression.”
Introducing the Fall/Winter 2025 Collection
The new collection reimagines UGG’s most beloved silhouettes while introducing fresh styles designed for modern lifestyles:
- Classic Micro: A lower-cut take on the iconic Classic Boot, offering the same plush feel in a sleeker profile.
- Elea Slip-On: A minimalist, comfort-first design perfect for everyday ease.
- Lowmel & Astromel Sneakers: Sporty, versatile, and infused with UGG’s signature comfort technology, ideal for streetwear enthusiasts and casual trendsetters alike.
Each piece in the collection is crafted to transition seamlessly from indoor comfort to outdoor style, reflecting the brand’s commitment to innovation, quality, and versatility.
A Campaign Rooted in Confidence and Comfort
Elsa Hosk’s styling in the campaign pairs statement footwear with slouchy knits, structured denim, and cozy textures, proving that UGG is more than just a cold-weather staple. It’s a lifestyle brand that empowers wearers to express themselves boldly and comfortably.
""“Iconic Design” campaign will roll out globally across digital, print, and social media platforms beginning August 2025.
About UGG®
Founded in 1978 on the shores of Southern California, UGG® is a global lifestyle brand known for its iconic sheepskin boots and commitment to premium craftsmanship. With a heritage rooted in comfort and a vision focused on innovation, UGG continues to redefine casual luxury for a new generation.
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Images Courtesy of UGG
