
لويس فويتون is celebrating the 37th America’s Cup in Barcelona with a special nautical-themed capsule collection, set to launch on July 18, 2024. This collection commemorates Louis Vuitton’s enduring relationship with the prestigious sailing event, which began over 40 years ago in 1983. As the title partner for this year’s race, Louis Vuitton has created a collection that embodies the excitement and sophistication of the world’s premier sailing regatta.

Collection Themes and Highlights
The capsule collection is divided into three distinct themes: “Riding the Waves,” “A Day on the Deck,” and “Elegant Summer Evening.” Each theme features a variety of pieces, from technical attire to sophisticated evening wear, all inspired by nautical motifs and vibrant colors reminiscent of the sea.
- Riding the Waves
- This segment focuses on practical and stylish items designed for active sailors. It includes windbreakers, waterproof bags, and nautical-themed sneakers. These pieces combine functionality with the adventurous spirit of sailing, offering both performance and style. The designs echo the energetic nature of the regatta, making them perfect for those who love to sail.
- A Day on the Deck
- This theme offers sporty and casual daywear, ideal for leisurely activities on and off the boat. It features bright, vibrant colors and patterns inspired by maritime signal flags, creating a playful yet refined look. This collection is perfect for a relaxed day by the sea or on a yacht, blending Louis Vuitton’s signature luxury with a relaxed maritime aesthetic.
- Elegant Summer Evening
- For high-profile yacht club gatherings and sophisticated evenings, this theme provides sleek dresses for women and crisp jackets paired with comfortable trousers for men. These pieces are designed to capture the upscale yet relaxed ambiance of summer evenings by the water. They offer an elegant yet comfortable style suitable for formal and semi-formal events.
Accessories and Special Items
In addition to apparel, the collection includes a range of accessories such as sunglasses, hats, and bags. One of the standout items is the Keepall bag, featuring a special print that is expected to become a coveted collector’s item among fashion enthusiasts. The accessories are designed to complement the apparel, offering a complete and cohesive nautical-themed wardrobe.

Louis Vuitton’s Legacy with the America’s Cup
The America’s Cup, established in 1851, is the world’s oldest international sporting trophy. Louis Vuitton’s sponsorship began in 1983, and the Maison has been a key partner in promoting the event’s values of travel, innovation, and performance. This year, as the title partner, Louis Vuitton has also organized the legendary qualifying stages, known as the Louis Vuitton Cup, further solidifying its connection to this prestigious event.

Availability and Launch
The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in boutiques and online starting on July 18, 2024. This launch is timed to coincide with the excitement surrounding the America’s Cup, which will take place in Barcelona from August 29 to October 27, 2024. The collection is expected to be a hit among fans of sailing and high fashion, offering a unique blend of style, functionality, and nautical inspiration.
For a closer look at the collection, including the lookbook, packshots, and still life imagery, visit the official لويس فويتون website or their physical stores starting July 18, 2024. This collection is a stylish tribute to the 37th America’s Cup, embodying the Maison’s commitment to excellence and innovation in both fashion and sailing.


