Private Policy, the New York-based fashion label founded by Siying Qu and Haoran Li, showcased their Fall 2025 collection at the Rockbund Art Museum during Shanghai Fashion Week.

A Nod to ‘Old Money’ Aesthetics

Departing from their traditional New York Fashion Week presentations, Private Policy’s Shanghai show delved into the ‘old money’ aesthetic, humorously critiquing the trend of adopting aristocratic styles without the corresponding heritage. The collection featured cropped jackets, mini skirts, and playful sheaths adorned with classic flap pockets, all crafted from Barbour-style waxed canvas.

Innovative Footwear and Cultural Commentary

The menswear segment introduced innovative footwear, including Nike sneakers with 3D-printed spherical and pointed tips, adding a touch of whimsy. The designs offered a contemporary critique of corporate culture, blending cultural commentary with high fashion.

Shanghai Fashion Week Highlights

上海时装周, held from March 26 to March 31, 2025, emphasized internationalization and diversity. The event featured both established designers like Comme Moi and emerging talents such as Mark Gong and Shushu/Tong, blending traditional Chinese techniques with modern designs.

Private Policy’s Impact

By presenting in Shanghai, Private Policy not only connected with its Chinese fan base but also embraced the city’s dynamic fashion scene, reinforcing its reputation for merging cultural commentary with high fashion.

展望未来

Private Policy’s Shanghai showcase marks a pivotal moment in the brand’s evolution. It reflects a deep connection to cultural roots and a keen awareness of global fashion dialogues. 作为时装 industry continues to globalize, Private Policy exemplifies the blend of tradition, innovation, and cultural consciousness.