Available January 12 on Easier Said
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The lively pulse of Rio’s annual Carnival sets the rhythm for Oliver Heldens and Ian Asher’s latest release, a reimagining of the global hit “Mas Que Nada.” Originally composed by Jorge Ben, the song soared to international acclaim with Sérgio Mendes and Brasil ‘66’s cover. Since its debut in 1966, “Mas Que Nada” reached #4 on the U.S. Billboard charts, claimed the fifth-greatest Brazilian song title by Rolling Stone Brazil, and secured a spot in the 2013 Latin Grammy Hall of Fame. This anthem remains a cultural staple throughout Latin America, embodying the spirit of celebration and musical heritage.
The journey of this reimagining began with a viral sound posted by Ian Asher in July 2023. Oliver Heldens, renowned for his distinctive touch in the electronic music scene, took the helm to transform the viral snippet into a light, groovy, and nostalgic party tune. The result is a sonic masterpiece that pays homage to the original while injecting a contemporary flair, a sugar-coating of percussive vibrance that breathes new life into the timeless classic.
Reflecting on the collaboration, 奥利弗·赫尔登斯 shares, “I’ve always loved the vocals of the timeless ‘Mas Que Nada.’ Last year I really liked what Ian did in his initial viral sound, so when he approached me to collaborate on it, I had no doubts at all!” The collaborative effort received the ultimate stamp of approval from the legendary Sérgio Mendes, a three-time Grammy Award® winner and Oscar®-nominated songwriter. Mendes expressed his excitement, stating, “It’s always flattering when young artists reinterpret my songs, and I’m eager to see what happens with this release.”
Ian Asher, the catalyst behind the viral sound, adds, “I’m so excited to be working with one of my favorite artists Oliver Heldens, and the Brazilian legend Sérgio Mendes to rework his classic ‘Mas Que Nada’!” The unexpected journey from a viral moment to a collaboration with two musical icons underscores the power of creativity and the interconnectedness of the music world.
Since Ian Asher’s original sound post, the rework has taken on a life of its own, accumulating over 175,000 organic user-generated videos on social media. Fans worldwide have embraced the stuttery, high-energy dance hit, showcasing the global appeal and infectious nature of the reimagined classic.
Ian Asher, no stranger to creating catchy reworks, previously achieved massive success with a TikTok remix of Jain’s “Makeba” in 2023, earning 50 million streams globally. The Oliver Heldens and Ian Asher rework of “Mas Que Nada” continues this trend, offering a rich production infused with uptempo energy, feel-good chords, and an addicting stutter vocal that lingers in your head for days.
As we delve into this musical odyssey, it’s evident that Heldens and Asher have not only recreated a classic but have also created a dancefloor anthem with the potential to endure for years to come. This reimagining serves as a testament to the timelessness of great music and the ability of talented artists to collaborate seamlessly across genres and generations. So, let the beats of “Mas Que Nada” transport you to the heart of Rio’s Carnival, where tradition meets innovation, and the spirit of celebration knows no bounds.
关于奥利弗·赫尔登斯
在 Facebook 上 | 推特 | Instagram | 声音 | TikTok | YouTube | Spotify
In the realm of electronic music, the Dutch sensation Oliver Heldens emerges as a rare trailblazer with a distinctive sound that sets him apart. As a genuine superstar, he boasts No. 1 hits and an impressive 4 billion streams, firmly establishing himself at the forefront of the new generation of house music stars. Beyond being a top-tier producer, Oliver consistently secures a coveted spot in the Top 10 of the DJ Mag Top 100, a testament to his global influence as one of the world’s favorite house DJs, a streak maintained from 2018 through 2022.
Oliver’s commitment to collaboration is showcased in recent releases like “10 out of 10” featuring Kylie Minogue and “Low” with Tchami & Anabel England. He extends his impact as the curator of Heldeep Records, a label he launched in 2015 to showcase emerging talents, now recognized as a leader in breaking tastemaker club and house records. Heldeep Records has hosted stages at premier festivals worldwide, including Tomorrowland and Electric Forest. With a weekly radio show, Heldeep Radio, syndicated across 95 stations in 75 countries and reaching 115 million people weekly, Oliver Heldens continues to shape the electronic music landscape with his unparalleled talent and visionary leadership.
关于 Ian Asher
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Ian Asher’s is a trajectory unlike any other going from an opening act in local California nightclubs to headlining sold-out venues around the world in less than one year. Born in Orange County, CA, Ian has swiftly become one of the most talked about creators in the dance music scene and beyond, combining his sense for future hits and innate talent as a DJ and crowd mover. While a veteran digital trendsetter with sounds frequently going viral on social media, Ian is just getting started as a trailblazer in the world of recorded dance music. Despite appearances, Ian’s breakthrough didn’t happen overnight. After years of honing his craft in his home studio and developing a loyal community on social media, Ian was able to cultivate his own distinct sound and network of artists for collaboration. His debut original release, “God On The Weekend” dropped in December 2022 and landed on Spotify’s premiere dance playlist, mint. After creating a buzz as a new artist based on his original music, Ian stumbled upon French artist Jain’s song ‘Makeba.’ Ian produced a unique edit of the original tune that took off online, shifting internet culture, and ultimately became the most used sound on Instagram in July of 2023, ahead of the official release in August. Since then, Ian’s ‘Makeba’ remix has garnered almost 40 million streams on Spotify alone and was named one of ‘Spotify’s Best Dance Songs of 2023’. Ian is poised to set dancefloors and playlists alight once more with his incredible rework of Sérgio Mendes’ “Mas Que Nada,” which he collaborated on with DJ Oliver Heldens. There is little that can hold this incredible creator back as he takes his show on a world tour. Ian Asher represents what it truly means to bridge the gap between social media virality, state-of-the-art production, and dominating the live music scene.
About Sérgio Mendes
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One common thread weaves throughout the staggeringly diverse tapestry of music Sérgio Mendes has created over his remarkable six-decade career: the spirit of joy. One of the most internationally successful Brazilian artists of all time, Mendes has recorded more than 35, many of which went gold. He’s a three-time Grammy Award winner, Oscar-nominated songwriter, and the subject of a joyful 2020 feature documentary titled Sérgio Mendes: In the Key of Joy. From his pioneering contributions to the foundations of bossa nova alongside the likes of Antonio Carlos Jobim, through the era-defining Latin-pop sound of his iconic group Brasil ‘66, his scintillating collaborations with jazz legends like Cannonball Adderly and Herbie Mann to his chart-topping adult contemporary smash “Never Gonna Let You Go;” on through his 21st-century reinvention with the Black-Eyed Peas and John Legend or his Oscar-nominated theme song from the animated hit Rio: the infectious spirit of joy pervades everything Mendes has ushered into the ears of his listeners.
