Davit Giorgadze shot the campaign in Ibiza. The 62-piece collection runs £125 to £215 and pushes the one-size swim label into sheer resortwear
Irina Shayk fronts Hunza G’s Resort 27 campaign, photographed by Davit Giorgadze in Ibiza, with the 62-piece collection on sale now at hunzag.com from £125 to £215.
Shayk, 40, took the 2011 cover of the Sports Illustrated Swimsuit Issue and has worked the category for two decades, making her the most legible face for a brand that has sold swimwear almost entirely on fabric and fit. Hunza G says Resort 27 marks a new era for the label.
At a glance
- 品牌： Hunza G, founded 1984, relaunched 2015
- Collection: Resort 27
- 人才： 伊琳娜-沙伊克
- Photographer: Davit Giorgadze
- 地点： Ibiza, Spain
- Assortment: 62 products — 34 swimsuits, 18 bikinis, seven resortwear, three separates
- Price range: £125 to £215, at hunzag.com
Huddart and Giorgadze Built the Ibiza Campaign
Georgiana Huddart, founder and creative director of Hunza G, envisioned the campaign, with Giorgadze shooting Shayk on the rocks. Giorgadze is a Georgian photographer whose client list includes Prada, Bottega Veneta, Helmut Lang and Diesel, and whose flash-lit, stripped-back style sits far from the saturated poolside convention of swim advertising. No stylist, hair, makeup or casting credits were published alongside the campaign.
Shayk called the collection “sexy and playful” with a 00s nostalgia she loves, in a statement on the brand’s campaign page. She added that she has worn Hunza G for years and knew much of the team before the shoot. The brand’s own framing is blunter: Hunza G describes Resort 27 as its “love letter to the 00s.”
Resortwear Moves Hunza G Past the Poolside
Seven of the 62 products are filed as resortwear, marking the collection’s structural shift. The Sandy T Bar Mini Dress is £195, a mini skirt with a T-bar fastening is £125, an oversized sheer shirt is £195, and wide-leg sheer pants are £175; the Twisty Strap Mini Dress is £125, and its long version is £145. The sheer pieces are listed as coming soon.
A metal T-bar at the hip or bust ties the collection together, recurring across the Harlow bikini, the Sandy and Domino swimsuits, the Anita bikini, and the skirt and dress. Swimsuits top out at £215, bikinis at £215, and the entry price sits at £125 — below the £175 of the house’s Square Neck Swim, which remains the brand’s signature one-piece.
Zebra Jacquard Is the Quieter News
Hunza G introduced a zebra jacquard metallic to Resort 27, its first new fabric story in a collection otherwise built on the Original Crinkle. It appears on the Square Neck Swim, the Audrey Swim and the Xandra Bikini in Terracotta and Graphite, each at £195, a £20 premium over the same silhouettes in plain crinkle. For a label whose proprietary knit is the product — tubular, knitted on circular looms, more than nine million stitches a suit, per the brand — adding a pattern is not a small decision. The UPF 50+ line also gains a colourblocked navy group, including swim shorts at £145 and a Taylor top at £165.
Why a Supermodel, and Why Now
Celebrity casting in swim is a crowded field, and the category is growing fast enough to justify the spend. In a report published in April 2026, Technavio forecast the 泳装 market to expand by $17.69 billion between 2025 and 2030, at a compound annual rate of 11.1 percent, with North America accounting for 36.8 percent of that incremental growth. Hunza G sells into the U.S. through Net-a-Porter and Moda Operandi, with the Original Crinkle one-size fit running to roughly a U.S. 2 to 12, and has no store of its own in 纽约.
After 11 years of trading on a single fabric and a one-size promise, it does have a collection with trousers. The sheer pieces land later.
Images courtesy of Hunza G
