Ferragamo debuts its Fall/Winter 2025 campaign with a bold celebration of film glamour, capturing the sophistication and drama of Italian elegance. Photographed by iconic photographer Craig McDean and styled by style icon Lotta Volkova, the campaign captures the timeless 美景 of the Golden Age of Italian cinema. Starring Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher, the images are powerful and unforgettable.
A Visual Story of Elegance and Emotion
This year’s narrative is that of purloined time, lingering glances, and a cinematographic mood that is eternal. Every shot is a missive to 风格. The Ferragamo icons are in the forefront, reimagined for our times. The legendary Vara heel returns with a dramatic laminated finish, and the Tramezza men’s shoe boasts the house’s exceptional artisanship.
Statement Accessories and Italian Sophistication
菲拉格慕‘s shopper bags – especially the Soft and Hug – are reinterpreted in misty palm prints and luxurious fur textures, where sophistication blends with fantasy. From flowy scarf dresses to sharply chiseled silhouettes, each piece oozes easy Italian elegance.
Drama in Every Detail
A red fringe dress flows like poetry in motion, and large fur coats make high-impact drama. Handmade flower pump shoes and draping poppy trimmings add feeling to every step, from the runway to everyday life.
Maximilian Davis’s Vision: Fashion as Modern Romance
Under creative director Maximilian Davis, Ferragamo makes 时装 a modern romance – in which every garment, accessory, and element expresses passion, heritage, and movie-star beauty.
Images Courtesy of Ferragamo
