Red Bull Academy Programme x Anastasia Beverly Hills

RED BULL ACADEMY PROGRAMME RECEIVES A MAKEOVER WITH ANASTASIA BEVERLY HILLS IN A NEW LONG-TERM DEAL AS BEAUTY TEAM PARTNER

In a groundbreaking partnership, the Red Bull Racing Pepe Jeans اور Visa Cash App Racing Bulls Academy Programmes have announced a long-term collaboration with Anastasia Beverly Hills, marking the renowned beauty brand’s first-ever foray into the world of motorsport.

Anastasia Beverly Hills is making its debut in motorsport as a Team Partner to the Red Bull Academy Programme in a multi-year partnership, which will see the beauty brand prominently featured across the Red Bull Racing, Pepe Jeans, and Visa Cash App Racing Bulls Academy Programmes. The exclusive collaboration will introduce Anastasia Beverly Hills to the motorsport world with a series of exciting activations and brand launches starting at the 2025 Dutch Grand Prix.

Known for its bold, trendsetting beauty products, Anastasia Beverly Hills selected the Red Bull Academy Programme as the perfect platform to expand its reach into motorsport. The partnership aligns with the brand’s commitment to performance, innovation, and the empowerment of women — values shared by both entities. By supporting the next generation of women in motorsport, the collaboration will introduce new opportunities for both athletes and fans.

As part of this partnership, Anastasia Beverly Hills will enjoy prominent branding on Alisha Palmowski’s Red Bull Racing Pepe Jeans Academy Programme car, with the brand’s logo positioned on the rear wing and cockpit. Rafaela Ferreira’s Visa Cash App Racing Bulls Academy Programme car will showcase Anastasia Beverly Hills’ signature branding on the side chassis and front nose. Additionally, the 2025 rookie drivers will proudly wear the Anastasia Beverly Hills logo across their driver branding and team kit, bringing beauty and motorsport together like never before.

With a shared mission to inspire and empower women, both the Red Bull Academy Programme and Anastasia Beverly Hills are set to make a profound impact. This partnership is not just about branding, but about creating real experiences and connections with fans at the racetrack through exclusive trackside activations at Formula 1 Academy race locations, where spectators will experience the glamour of beauty combined with the thrill of motorsport.

Founded in 1997, Anastasia Beverly Hills has since grown into a global beauty authority. Known for revolutionising the brow industry with its groundbreaking products, the brand continues to set trends with innovative formulas and a diverse product range. Anastasia Beverly Hills is a pioneer in the beauty industry, constantly pushing the boundaries of what is possible.

Where speed meets glamour, the Red Bull Academy Programme and Anastasia Beverly Hills are now collaborating to redefine the motorsport landscape — combining fast-paced racing with the elegance and allure of beauty, making every lap and every brush stroke an experience to remember.

Julia George, Director of Partnerships at Oracle Red Bull Racing, commented:

“Welcoming Anastasia Beverly Hills to our growing and diverse family of partners is a monumental step for the Red Bull Academy Programme, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes. We are thrilled that one of the fastest-growing beauty brands in the world has chosen the Red Bull Academy Programme to make its first move into motorsport, and we look forward to building an exciting and impactful future together.”

Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, added:

“We are incredibly proud to mark ABH’s first step into motorsport with this long-term partnership across two Formula 1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration, we are excited to support the next generation of talented female drivers. Our goal is to make them feel beautiful, powerful, and ready to conquer the track. This is just the beginning of an exciting journey with the Red Bull Academy Programme, and we’re committed to making a lasting impact both on and off the track.”

About Red Bull Academy Programme

The Red Bull Academy Programme will sponsor three cars and drivers for the 2025 Formula 1 Academy Season, competing for Campos Racing. The introduction of Formula 1 Academy in 2023 marked a significant step for women’s progression into motorsport, and the Red Bull Academy Programme has been at the forefront of supporting female talent.

About Anastasia Beverly Hills

Founded by Romanian-born beauty entrepreneur Anastasia Soare in 1997, Anastasia Beverly Hills launched its flagship salon in Beverly Hills and began selling products in 2000. Over the years, the brand has become a leader in the beauty industry, introducing products based on the Golden Ratio Eyebrow Shaping Method — a technique that revolutionized the way brows are shaped. Today, Anastasia Beverly Hills offers a complete line of prestige cosmetics for a global audience, from brow products to innovative beauty essentials.

Anastasia Beverly Hills products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 30 countries. Popular products include Brow Wiz, Brow Freeze Gel, Impeccable Setting Spray, and Lip Liner.

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