Études N°20 – Spring Summer 2022

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Études continues to build on the minimalist, art-forward aesthetic established in N°20, with its 2025 and 2026 collections further cementing the Paris-based label's reputation for merging graphic design sensibility with refined ready-to-wear.

The Creative Vision Behind Études N°20 Spring Summer 2022

Études Studio, the Paris-based label founded in 2012 by Aurélien Arbet and Jérémie Egry, has consistently positioned itself at the intersection of contemporary art and fashion. The N°20 Spring Summer 2022 collection continues this tradition with a measured, deliberate approach to seasonal dressing that resists the noise of trend-driven fashion. The label draws its identity from the French word for “studies,” a name that signals its ongoing inquiry into form, culture, and creative output.

For Spring Summer 2022, the collection presents a palette anchored in muted tones, architectural silhouettes, and graphic print references that speak to the label’s deep ties with the visual arts community. Each piece functions as a considered object, not merely a garment, reflecting the design studio’s background in publishing, graphic design, and cultural production. The campaign film, directed by Grégoire Dyer with cinematography by Hampus Nordenson, reinforces this sensibility through its cinematic restraint and deliberate visual composition.

Styling by Georgia Pendlebury layers the collection with an understated precision that allows the garments to speak clearly. The casting, handled by Suun Consultancy, brings together a diverse ensemble of models, including Aito, Bazou, Ilan, Oiva, Robin, Ruykin, Jules, Némo, Ilian, Arthur, Eugénie, Tim, and Maé, whose presence gives the film both intimacy and a broader sense of community.

Sound, Movement, and Atmosphere in the Official Campaign Film

The official video for Études N°20 Spring Summer 2022 operates as a short film rather than a conventional lookbook. Directed by Grégoire Dyer, whose work has appeared across fashion, music, and documentary contexts, the film uses environment and movement to convey the collection’s emotional register. Hampus Nordenson’s direction of photography gives the footage a textured, almost still-life quality, with each frame composed with the care of editorial photography.

The soundtrack, composed by Pierre Rousseau with choral vocals contributed by David Numwami, provides the film with a spiritual and contemplative dimension that elevates the viewing experience beyond a simple product presentation. The combination of Rousseau’s composition and Numwami’s vocal performance creates a sonic atmosphere that is both grounded and expansive, matching the collection’s own tension between discipline and openness.

Hair and make-up by Clément Poiret Demachy maintains the natural, unfussy aesthetic that Études favors across its visual output. Production was handled by Division, a respected Paris-based production company known for its work with fashion and cultural brands. Together, these collaborators produce a film that functions as an artifact of its moment, capturing a specific mood and creative intention that extends well beyond the season it represents.

Études Studio in the Context of Global Fashion and Cultural Publishing

Études Studio occupies a rare position in contemporary fashion: it operates simultaneously as a ready-to-wear label, a publishing house, and a platform for artistic collaboration. The studio’s biannual publication, also titled Études, brings together photographers, writers, and artists whose work resonates with the label’s broader cultural commitments. This dual identity as fashion house and cultural publisher gives collections like N°20 an added layer of context that purely commercial labels cannot replicate.

The N°20 designation itself is significant. Each Études collection is numbered sequentially, a practice that frames the brand’s output as a continuous body of work rather than a series of disconnected seasonal drops. This approach aligns Études with the world of art edition and artist book publishing, where numbering signals intentionality and archival value.

From a global perspective, Études has cultivated a following that spans New York, Tokyo, Seoul, London, and Paris, with stockists in each of these cities recognizing the label’s ability to speak to a design-literate, culturally engaged consumer. The Spring Summer 2022 collection, viewed alongside the label’s subsequent 2025 and 2026 output, confirms a consistent creative philosophy: clothing as a form of visual research, produced with rigor, restraint, and a genuine commitment to the broader conversation between fashion and contemporary culture.