This holiday season, Calvin Klein is dialing up the contrast — cold-weather scenery meets steamy intimacy in its new Underwear campaign for Holiday 2025. Photographed by James Brodribb and styled by Tony Irvine, the visuals strike a masterful balance between minimalist warmth and audacious sensuality.
Visual Storytelling with a Wintry Twist
Against a backdrop of falling snow and frosted landscapes, Calvin Klein captures an unexpected warmth. The campaign’s key moments feature hot tubs steaming under crisp skies, creating a mood that feels at once serene and intensely intimate.
Model Rania Benchegra anchors the collection with pieces that are festive but never overly fussy. Calvin Klein leans into its signature aesthetic: clean lines, bold logos, and a sporty spirit elevated for the holiday season.
Holiday Style: Comfort Meets Sparkle
The campaign mixes soft, everyday cotton with touches of metallic glamour. A standout look features a red sports bra and matching briefs trimmed with metallic bands — festive without being loud. Another favorite: a deep burgundy triangle bra paired with a high-waisted bikini, set beside a steamy alpine hot tub for a touch of escape-luxury.
In quieter moments, Rania wears classic logo briefs layered under an oversized off-the-shoulder sweater — an elegant nod to cozy sophistication. The campaign’s overall mood is like après-ski chic: relaxed, sensual, and unmistakably Calvin Klein.
Why It Works for the Holidays
Rather than relying on traditional sparkle or glitter, Calvin Klein goes for a more refined holiday energy. The pieces feel like gifts—but not just for others; these are underwear you’d want to treat yourself to. The campaign leans into the brand’s minimalist roots while bringing a rich, seasonal twist.
Images Courtesy of Calvin Klein
دیگر مہم کی خبروں میں،, Balmain Holiday 2025 Campaign: The Story Unfolds In a Luxe Hotel Suite
