Wearable Art, Intricate Craftsmanship: Oh Polly Unveils Spring 2025 Collection at Exclusive London Fashion Show
London, United Kingdom – Globally recognized for its premium occasionwear and empowering designs, Oh Polly hosted its highly anticipated runway show on the evening of Wednesday, 19th February 2025. The event was held at St John’s Church in Hyde Park, London, where doors opened to guests at 7:00 PM.
The scene was set with a bespoke reflective runway and stunning floral installations commissioned by the brand to complement the curated lineup. These elements created the perfect backdrop for the unveiling of over 20 unreleased looks, offering the guests in attendance an exclusive preview of Oh Polly’s upcoming spring collections. Special guests included Maura Higgins, Meggan Grubb, Daisy & Phoebe Tomlinson, Arabella Chi, Ella Thomas, and Jessy May Potts.
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A celebration of Oh Polly’s affinity for the divinely feminine and unapologetically bold, as well as a dedication to craftsmanship and commitment to pushing the boundaries of design, the collection showcased an ethereal combination of signature styles and all-new silhouettes highlighting custom appliqués, embellishments, and design techniques, dreamed up in-house at the brand’s London-based atelier.
Curated across unreleased collections set to launch in spring, the runway was graced by iconic models, including Jessica Goicoechea, Priscilla Ricart, and Briana Smith, showcasing a vibrant display with hyper-feminine florals, immaculate corsetry, hand-placed embellishments and the introduction of rose HOTFIX crystal placements. These innovative elements further emphasized Oh Polly’s commitment to continuous innovation, pushing the boundaries of design and the brand’s ongoing focus on creative evolution.
EVENT DETAILS
Oh Polly’s Fashion Week 2025
Date: Wednesday, 19th February, 2025
Time: 8:00 PM
Location: St John’s, Hyde Park, London
ABOUT OH POLLY:
Oh Polly is a rapidly growing pure-play fashion brand selling women’s clothing internationally. They have offices in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou, with over 350 employees in the UK and 1500 directly employed worldwide. With a social-first business model centered around industry-leading Instagram and TikTok accounts, the brand delivers affordable, high-quality clothing designed in London and built around an ethical supply chain. In 2019, Oh Polly was ranked as the 5th most social media-engaged clothing brand in the UK, and by March 2024, they had a combined following of over 9 million people. This puts them among the fastest-growing fashion brands in the UK. Visit www.ohpolly.com for more information.
